Product Marketing Manager

About the Role

As a Product Marketing Manager at Markforged, you will support the development and execution of product marketing strategies that drive market awareness, customer adoption, and revenue growth. Working cross-functionally with Product Management, Sales, Channel, and Marketing, you will help define product positioning, messaging, go-to-market plans, and sales enablement materials. Leveraging customer insights, market research, and competitive intelligence, you will translate complex additive manufacturing technologies into clear, compelling value propositions that resonate with target audiences.

Responsibilities

• Go-To-Market:
  • Collaborate on go-to-market strategy for new and existing products.
  • Drive go-to-market launches, announcements, and campaign programs as needed.
  • Align business value to product offerings and connect to market through messaging and positioning.
  • Communicate the vision and value of new products to the sales team.
  • Work cross-functionally to tell the Markforged story and act as a thought leader.
• Market Research:
  • Contribute to market research projects to better understand the market and gather intelligence to inform product decisions and messaging.
  • Analyze the competitive landscape as needed.
  • Spend time with the customer base to bring the “voice of the customer” to content creation and market requirements for new and existing products.
• Content Creation:
  • Develop and maintain sales tools that facilitate the selling process.
  • Create compelling marketing content such as case studies, videos, website copy, and blog posts.
• Technical Acumen:
  • Be a product evangelist internally and with customers.
  • Bring technical depth to content strategy.
• Program Management:
  • Achieve alignment and buy-in from marketing and sales stakeholders.
  • Build processes to help scale operations.

Requirements

• 3+ years of technical product marketing experience or other directly transferable experience.
• Customer obsession and ability to dig in and translate technical content into compelling messaging.
• Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done.
• Experience working with sales and competitive analysis.
• Equally comfortable and experienced as both a data-driven and a creative problem solver.
• Excellent writing, presentation, and communication skills.

Preferred Qualifications

• Experience working in the 3D printing ecosystem and/or marketing to manufacturing customers.
• Both hardware and SaaS product marketing experience.

Pay

The salary range for this role is expected to be between $73,698 USD - $98,265 USD annually. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location, certifications, licenses, business needs, and the applicant’s skill set. The base pay is just one component of the total compensation package for employees.

Benefits

Other components may include a comprehensive benefits package.

About Markforged

Markforged is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials (including cutting-edge metal and composite technologies), and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house.

Join us to help reinvent manufacturing. You will engage daily with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.