Product Marketing Manager

About the role

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

Responsibilities

• Strategic Leadership for Assigned Product Lines and Verticals
• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
• Innovation and Campaign Excellence
• Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
• Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
• Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
• Product Launch and Growth Enablement
• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
• Support and evolve strategic partner and channel marketing collaboration, where applicable
• Content and Communications Excellence
• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
• Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value
• Market Intelligence and Strategy
• Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
• Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
• Measurement, Insight and Optimization
• Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc.
• Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
• Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
• Contribute to performance reviews with actionable insight into marketing effectiveness

Required Skills

• Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
• Adept at managing external vendors, freelancers, and agencies
• Passionate, intellectually curious, and motivated by continuous improvement and innovation
• Comfortable navigating ambiguity and adjusting to evolving business and market needs
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
• Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom

Required Experience

• 7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools