Product Marketing Manager

At Bosch Automotive Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Automotive Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. We supply testing and repair-shop technology, diagnostic software, service training, and information services. As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology in a hybrid work environment (40% remote, 60% onsite).

Responsibilities

• Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives.
• Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition.
• Understand and become the expert of the market and competitive landscape to identify growth opportunities.
• Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business, and product launches to target profitability.
• Align with key stakeholders to gain consensus and present analysis and recommendations to senior management for alignment.
• Lead cross-functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand Planning, Communications, and Category Management to ensure timelines are met and within budget.
• Support developing channel pricing strategies and define market-competitive pricing for programs, including price positioning for good/better/best that reaches target profitability and margin requirements.
• Regularly review and maintain pricing for competitiveness while achieving target profitability.
• Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
• Support Trade Marketing in the development and execution of promotions, marketing materials, and product-specific sales growth campaigns.
• Support planning and executing marketing activities, including pull-through activities in targeted customer channels to achieve growth targets.

Requirements

• Bachelor’s degree required.
• 3+ years of experience in a product marketing role, preferably in the automotive aftermarket industry.
• Proven experience developing and executing go-to-market (GtM) strategies for products and programs.
• Preferred: Experience with rotating machines (Starters, Alternators & AC Compressors) combined with strong market insight needed to develop and execute effective go-to-market strategies.
• Strong financial acumen.
• Proven ability to define, develop, and communicate/execute strategic marketing plans.
• Excellent verbal and written communication skills.
• Entrepreneurial mindset and drive, results orientation.
• Ability to work with and lead diverse groups to task completion.
• Proficient knowledge of Microsoft Excel & PowerPoint.
• Ability to travel 20-30%.
• Indefinite U.S. work authorization required; future sponsorship for work authorization is not available.

Pay

The U.S. base salary range for this full-time position is $83,000 - $100,000. Individual pay is determined based on work experience, job knowledge, complexity of the role, job location, and other factors.

Benefits

• Comprehensive health, dental, and vision plans.
• Health savings accounts (HSA) and flexible spending accounts.
• 401(K) retirement and Bosch Defined Contribution plan with an attractive employer match.
• Wellness programs.
• Life insurance, short and long-term disability insurance.
• Paid time off and parental leave.
• Adoption assistance.
• Reimbursement of education expenses.