Product Marketing Manager

About the role

We are looking for a Product Marketing Manager to serve as the go-to-market authority for assigned verticals within our product marketing organization. This role is responsible for owning the product story, driving adoption and revenue growth, and defining how our software is positioned and communicated in the market. The Product Marketing Manager partners closely with Product, Sales, and Growth Marketing teams to ensure our solutions resonate with target buyers—delivering compelling messaging and enablement that supports long-term success and pipeline growth.

Responsibilities

• Become the authoritative expert on assigned verticals, including buyer personas, key challenges, competitive landscape, and market trends
• Develop compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the vertical
• Conduct ongoing research to monitor competitive solutions and identify opportunities to strengthen our market position
• Build deep understanding of customer goals and use cases to ensure product stories align with buyer needs
• Present market insights, positioning frameworks, and GTM recommendations to cross-functional leadership
• Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical
• Define pricing, packaging, and launch success metrics in collaboration with Product and Sales leadership
• Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline
• Track, analyze, and report on GTM success metrics, competitive performance, and market penetration to inform future strategy
• Identify opportunities to expand product adoption and revenue within assigned verticals
• Define and create content across the buyer's journey, including case studies, demos, website content, and sales enablement materials
• Work closely with the Sales Enablement team to provide a complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos
• Serve as the essential link between Product, Sales, and Marketing teams, ensuring alignment on product story and go-to-market execution
• Collaborate with Product to advocate for market and buyer needs in roadmap planning and prioritization
• Partner with Sales and BDR teams to equip them with the tools and knowledge to win in the vertical
• Maintain accurate records of GTM plans, campaign performance data, competitive research, and market insights
• Use marketing tools and platforms to manage and track launch status, pipeline impact, and content performance
• Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows
• Use data, dashboards, and AI-supported insights to monitor GTM performance and identify opportunities early
• Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment
• Proven success in developing and executing go-to-market strategies that drive measurable business results
• Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives
• Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams
• Experience working cross-functionally with Sales and Product teams
• Takes ownership and drives projects forward without being asked
• Builds trust through consistency, clear communication, and follow-through
• Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment
• Thrives in a collaborative, team-oriented culture
• Comfortable with camera-on meetings and executive-level communication
• Organized, analytical, and execution-focused with attention to detail
• Proficient with Windows, Microsoft Office, and marketing tools and platforms
• Excellent written and oral communication skills

Qualifications

• Authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification

Skills

• Expertise in B2B SaaS or enterprise software environments
• Strong analytical and strategic thinking skills
• Experience with data-driven decision making
• Ability to communicate complex technical concepts effectively
• Strong cross-functional collaboration skills
• Experience with AI tools and automation

Benefits

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• 401(k) option with 100% company match up to 4%
• Generous accrual policy for non-exempt employees
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave

Pay

Compensation is commensurate with experience.

Schedule

The schedule is flexible to accommodate the needs of the role and the candidate.