Product Marketing Manager

We are looking for a Product Marketing Manager to support strategic marketing efforts for a growing B2B offering in San Francisco, California. This Long-term Contract position will focus on shaping product positioning, strengthening brand presence, and developing content that helps drive customer engagement and market awareness. The ideal candidate brings a strong mix of product marketing expertise, cross-functional collaboration, and commercial insight to help connect product value with business goals. Responsibilities: • Develop and refine go-to-market strategies that align product capabilities with customer needs and business priorities. • Partner with product, sales, and brand stakeholders to translate product updates into clear, market-ready messaging. • Create compelling marketing content such as sales enablement materials, campaign assets, and thought leadership pieces for B2B audiences. • Lead positioning and messaging initiatives that differentiate offerings within competitive markets. • Support product launch planning and execution, ensuring coordinated communication across internal and external channels. • Analyze market trends, customer feedback, and competitor activity to inform marketing recommendations and product narratives. • Collaborate with cross-functional teams to maintain consistency across brand, product, and content marketing efforts. • 5+ years of experience in product marketing or related B2B marketing roles. • Demonstrated background in B2B marketing, product marketing, and brand marketing. • Experience working closely with product management teams to support launches and market strategy. • Strong ability to develop clear, audience-focused messaging and high-impact content. • Familiarity with content marketing practices that support demand generation and customer engagement. • Excellent communication and collaboration skills with the ability to work across multiple stakeholders. • Strong analytical thinking and market awareness to guide positioning and campaign decisions. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.