Product Marketing Manager, Brand Innovation

About the role

The Brand Innovation team helps businesses achieve their branding goals with flexibility, efficiency, and creativity, integrating TikTok’s compelling user experiences into branding solutions. As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for TikTok’s flagship branding products, including solutions across the For You Feed, TopView, and TikTok Pulse. You’ll collaborate with cross-functional partners in Product, Sales, and Business Marketing to bring new products and features to market, refine positioning, and drive adoption.

Responsibilities

• Support the development and execution of go-to-market strategies across TikTok’s branding solutions portfolio.
• Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams.
• Partner with Product, Sales, and Marketing to gather market feedback and inform product positioning and roadmap direction.
• Develop sales enablement materials and programs that drive product adoption and revenue growth.
• Collaborate with regional teams to adapt global strategies for local markets and ensure strong in-market execution.
• Build an understanding of TikTok’s advertising and measurement products and leverage them to achieve customer goals.

Requirements

• BA/BS degree or above.
• 3+ years of experience in product marketing, product management, or a related field.
• Experience in digital advertising or media preferred.
• Understanding of branding and advertising solutions, including how different industries approach marketing.
• Strong knowledge of sales and marketing processes and analytical skills, with the ability to translate data and insights into clear, actionable narratives.
• Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
• Experience working cross-functionally; experience in global or regional environments.

Preferred Qualifications

• Fast learner with good judgment and original thinking.
• Commercial mindset, with the ability to connect marketing efforts to business impact.
• Proactive, curious, and strong problem-solving skills.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

At TikTok, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.

Pay

The base salary range for this position is $108,000 - $208,800 annually. Compensation may vary based on qualifications, skills, experience, and location. Base pay is one part of the total package, which may include additional discretionary bonuses, incentives, and restricted stock units.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).