Brand Manager, Global New Product Innovation

About the role

Church & Dwight is seeking a Brand Manager to join our team. This role is responsible for leading product and strategy development for Personal and Oral Care, within Global New Product Innovation. The Brand Manager will partner cross-functionally to identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories, independently leading key, high-visibility initiatives and providing regular updates to senior leadership.

• Innovation: We consistently generate new ideas, thinking outside the box while remaining strategically focused. We always think in terms of possibilities, not limitations.
• Collaboration: We rely on open and honest communication to develop productive working relationships within and across our business units and functions. The mutual respect we have for our colleagues enables us to challenge each other, leading to an even more cohesive team.
• Focus: We maintain a laser-like focus on our consumers. We will grow by leveraging consumer insights on all our brands and will continue to be industry leaders.
• Entrepreneurialism: We pride ourselves on fostering this spirit where risk-taking and action is encouraged. We are extremely competitive externally, but not internally.

Work environment

Hybrid: This role is based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Responsibilities

• Develop and execute consumer- and customer-centric marketing strategies that drive market share, incremental net sales, profitability, and long-term brand differentiation.
• Leverage market research, consumer insights, and market trends to inform decisions and create integrated, holistic innovation strategies aligned with each brand’s mission and vision.
• Conduct comprehensive business analysis and reporting, translating data into actionable recommendations that guide strategic decisions and innovation priorities.
• Partner with R&D, Consumer Insights, Sales, and cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth.
• Shape the future growth of the Personal Care portfolio by identifying and developing category extension opportunities grounded in consumer needs, market trends, and right-to-win; lead upstream innovation work to define new spaces for expansion and translate insights into actionable product and platform strategies.
• Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, and operational implications, to secure leadership alignment and investment.
• Lead cross-functional team meetings and manage the end-to-end development and commercialization of NPD initiatives, ensuring seamless coordination from concept through launch. Responsibilities include:
  • Concept validation
  • Technical feasibility
  • PCPS evaluation
  • Financial analysis
  • New item forecasting
  • Competitive analysis
  • Stage Gate leadership
  • Sales samples, sell sheets, sales presentations
  • Retailer sell-in strategy
  • Launch planning
  • Package development
  • Art release

Qualifications

• BA/BS required
• 7+ years in Marketing and/or GNPI experience required
• Experience in prior innovation / new product development; and/or commercializing products
• Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization
• A balance of art & science – ability to think creatively & strategically, with a strong business mindset, and the ability to develop & judge new ideas and launch strategies
• Strong strategic and influencing skills, comfortable working with senior stakeholders including EVPs and able to manage ambiguity
• Strong understanding of common consumer marketing research tools and techniques
• Strong storytelling skills, with the ability to translate consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers, as well as clear, persuasive communication for internal stakeholders and leadership
• Experience with P&L analysis

Compensation and benefits

The U.S. base salary range for this full-time position is $110,900–$157,900. This position is also eligible for a bonus.

• Medical, dental, and vision coverage for employee and eligible dependents
• Basic life insurance
• Paid vacation and sick time
• Paid Parental Leave
• Paid holidays, floating holidays, and vacation days starting in the first year of employment (depending on hire date)
• 401(k) retirement plan with company match and profit-sharing
• Discounted Employee Stock Purchase Plan

The actual base pay offered will be based on multiple factors, including job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.