Brand Manager, Global Innovation
Pernod Ricard · New York, NY · 1 wk ago
Sales$107k–$134k/yrFull-time
Job Aim
To deliver this vision this role will:
- Bring to life the Global Innovation team vision with both a local focus on the needs of lead markets and global partnership to co-create innovation with Brand Units.
- Develop a robust three year pipeline working across the biggest Brand(s) to influence and drive growth.
- Contribute to pipeline development across Absolut, Malibu or Kahlúa: End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the region, sign-off on innovation initiatives.
- Apply Consumer Centricity, as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumers, shopper and customer at the heart of all decision making.
- Create and Manage an Innovation Roadmap & KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities.
- Foster collaboration and drive for action working with local brand teams and Global Brand Units as well as key cross functional partners.
- Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings across the organization.
- Handle insights, ideation, development, through to go to market strategies. This will require strong management and leadership.
Roles And Responsibilities
To fulfill these roles, the person should:
- Bring Global Innovation vision to life & deliver leading edge innovation capabilities.
- Be a leader on the consumer-centric Innovation team delivering incremental sustainable growth across the portfolio.
- Help execute the new ways of working with Global Brand Units and Market.
- Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs.
- Drive Consumer Centricity Across The Business.
- Leverage analytics, insights and testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.
- Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts.
- Drive consumer centricity from ideation to execution.
- Contribute to pipeline development on Absolut, Malibu or Kahlúa in conjunction with Local Brand Marketing Teams and Brand Unit: End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the regions, sign-off on innovation initiatives.
- Opportunities to lead brand strategy, ideation process, design brief, development – all the steps of Front end Innovation.
- Work to move projects through the system: deliver on P&L responsibilities while balancing critical aspects of the innovation that aren’t negotiable;
- Partner with Sales, Commercial, Chains to maximize chances of commercial success.
- Partner with local marketing teams to support launch plans and drive successful execution.
- Create and manage an Innovation roadmap & KPIs according to the business needs/strategy of the brand and markets: Lead the team to help identify and build innovation opportunities on a global scale.
- Build out strategic innovation platforms that cut across the portfolio and drive big ideas for the Brand(s) to deliver incremental, sustainable innovation.
- Mine the innovation pipeline for quick wins that are relevant to the market that fit opportunities for year one launch while also building out the long-term pipeline.
- Share the innovation roadmap with strategic partners in innovation forums to drive excitement, collaboration and buy-in.
- Establish KPIs to measure innovation development progress and post launch success.
- Foster strong collaboration and interaction with cross functional partners, local and global brands.
- Challenge / inspire business opportunities and identify pain-points in the local markets to identify opportunities for global synergies.
- Support best practice share outs with cross-functional teams.
- Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc…).
Qualifications
- Master’s degree preferred.
- Proven Innovation Experience: A minimum of 3-5 years relevant experience, such as supporting innovation teams in the F&B or Spirits industry in North America or globally within a large established organization; other relevant experience such as BelAlc Brand Management, within an innovation agency, within a design team, Project Management experience or technical spirits experience in R+D a plus.
- Demonstrated ability to develop strategic innovation platforms/framework.
- Ability to deliver strong incremental innovation pipeline opportunities.
- Creative and analytical talent to optimize ideas grounded in consumer/market insights.
- Drive collaboration to move projects forward in a complex, matrix organizational structure.
- Financial experience to work the P&L and manage costs while staying true to the “must have” innovation deliverables.
- Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard).
- Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus.
- Project Management Skills: Strong project management skills – ability to drive overall project management, understand critical path and manage to deadlines in a complex environment.
- Technical skills: PowerPoint, Excel, Word, MS Teams.
Benefits
- Flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week.
- Great benefits and perks to toast to a life filled with support.
About the role
The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.