Product Marketing Manager, Content & Creative Strategy

We need to output HTML fragment with sections: About the role? The posting includes Job Summary, Responsibilities, Skills, Salary, Benefits, Education, Relevant Work Experience. Also maybe "Qualifications". We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include a section only when posting has real specific content. So we need to map content. We have Job Summary (could be About the role). Responsibilities list. Skills list. Salary (Pay). Benefits (some description). Education (Bachelor's Degree). Relevant Work Experience (7-10 Years). Possibly Requirements/Qualifications: Not explicit but could combine Education and Experience as qualifications. But we should not invent sections with filler. We have content for Education and Experience, could put under Qualifications or Requirements. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which sections to include based on actual content. We have About the role: Job Summary paragraph. Responsibilities: bullet list. Skills: list. Pay: Salary ranges. Benefits: description of benefits. Education: maybe under Qualifications. Experience: also under Qualifications. We could combine Education and Experience into a Qualifications section. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, disclaimer, application window, etc. Also remove "Employees At All Levels Are Expected To Understand our Operating Principles;" etc. That's boilerplate? It's like corporate values; likely considered boilerplate to remove. Also remove "Disclaimer: This information..." etc. Also remove "Comcast is an equal opportunity workplace..." etc. Also remove "Please note that federal state..." etc. Also remove "The application window is 30 days..." etc. Also remove "Base pay is one part of the Total Rewards..." etc. Also remove "Most sales positions are eligible..." etc. Also remove "Please visit the compensation and benefits summary..." etc. Also remove "Education Bachelor's Degree While possessing the stated degree is preferred..." maybe keep? That's qualification. But we need to preserve substantive information: Education requirement. So we keep that line but maybe rephrase? We must preserve ALL substantive information; do not invent or summarize away detail. So we need to keep the exact info? We can keep the sentence but maybe we can keep as is within

. It's okay. Similarly "Relevant Work Experience 7-10 Years" keep. We need to output only HTML fragment, no markdown fences. Let's craft:

About the role

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Job Summary Universal Ads is looking for a Product Marketing Manager, Brand to own the connective tissue between what UA builds and how the market understands it. This role sits at the intersection of product positioning and brand expression: you're translating a self-serve, premium TV advertising platform into a narrative, visual identity, and campaign presence that make the product's value obvious before a prospect ever opens a demo. This isn't a role focused on one-off launch assets. It's a role for someone who wants ownership over how the UA platform is positioned, differentiated, and brought to life in market, end to end.

But note we have duplicated "Job Summary" phrase; we can keep as part of paragraph. Responsibilities: list items from responsibilities block. Let's extract responsibilities bullet points: - Product positioning and narrative. Define how UA's platform capabilities (self-serve buying, premium TV inventory, Comcast backed infrastructure) translate into a market narrative that's differentiated and defensible against the category. - Competitive positioning. Own the framing that separates UA from both legacy TV buying and walled-garden platforms and make sure that framing is consistent across every market-facing surface. - Visual identity and design system. Own and evolve the design system that expresses UA's positioning visually, from brand tokens to how the platform's value shows up across every touchpoint. - Go-to-market campaigns. Lead campaign concepting and execution that ties platform positioning to market moments, including work like our current "No Middleman" campaign. - Sales and market-facing presence. Shape how UA shows up in every public-facing moment, from swag to sponsorships to paid media, so the platform's positioning is felt, not just stated. - Paid media strategy. In partnership with our Paid Media lead, direct paid media investment against positioning and GTM goals, not just performance metrics, and make the case for why brand-building spend earns its place in the mix. - Cross-functional collaboration. Partner with product marketing, sales, comms, and executive stakeholders so product positioning and brand identity move as one system. We'll put each as

. Skills: list: Product Positioning; Marketing Strategies; Brand Expression; Brand Identity; Content Management; Brand Strategy We'll make

• each. Pay: we have Salary New York Pay Range: $144,157.14 - $216,235.71 Additional Range: This job can be performed in California with a good faith estimated pay range upon hire of $108,117.86 USD - $200,218.25. Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. We'll put that in

  under

  Pay

  . Benefits: description: "Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details." We need to keep substantive info: that they provide best-in-class benefits, array of options, expert guidance, always-on tools, personalized to meet needs, support physically, financially, emotionally. The sentence about visiting careers site maybe considered boilerplate? It's a reference; but it's part of benefits description. Might keep but it's not substantive detail; but it's not prohibited. We'll keep. Education: "Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience." We'll put under Qualifications. Experience: "Relevant Work Experience 7-10 Years" We'll also put under Qualifications maybe as separate bullet. We could combine into Qualifications section with list. Let's decide: Use

  Qualifications

  then
  • Bachelor's degree preferred; Comcast may consider applicants with combination of coursework and experience, or extensive related professional experience.
  • 7-10 years of relevant work experience.
  We must preserve ALL substantive information; we are paraphrasing slightly but not losing detail. The original: "Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience." We captured that. Good. Now ensure we don't include sections like Requirements (we have Qualifications). Could also include Requirements but we don't have separate. We'll omit Requirements and Schedule as no content. Now output HTML fragment. Check for any leftover boilerplate: We removed EEO, disclaimer, equal opportunity, application window, etc. Also removed "Employees At All Levels Are Expected To Understand our Operating Principles;" etc. Also removed "Know your stuff..." etc. Also removed "Win as a team..." etc. Also removed "Be an active part of the Net Promoter System..." etc. Also removed "Drive results and growth." etc. Also removed "Support a culture of inclusion..." etc. Also removed "Do what's right for each other..." etc. Also removed "Please note that federal state..." etc. Also removed "Additionally, an applicant’s criminal history..." etc. Also removed "The application window is 30 days..." etc. Also removed "Base pay is one part of the Total Rewards..." etc. Also removed "Most sales positions are eligible..." etc. Also removed "Please visit the compensation and benefits summary..." maybe we kept a bit; but it's generic. Might be considered boilerplate but it's part of benefits description. Might be okay. Could remove that sentence to be safe. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The sentence "Please visit the compensation and benefits summary on our careers site for more details." is not exactly those categories but could be considered navigation? It's a reference to careers site; maybe considered boilerplate. Safer to remove it. Thus benefits paragraph: "Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life." Now ensure we didn't miss any substantive info: The "Job Summary" paragraph includes the description; we kept. Now produce final HTML. Let's craft:

  About the role

  Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Job Summary Universal Ads is looking for a Product Marketing Manager, Brand to own the connective tissue between what UA builds and how the market understands it. This role sits at the intersection of product positioning and brand expression: you're translating a self-serve, premium TV advertising platform into a narrative, visual identity, and campaign presence that make the product's value obvious before a prospect ever opens a demo. This isn't a role focused on one-off launch assets. It's a role for someone who wants ownership over how the UA platform is positioned, differentiated, and brought to life in market, end to end.

  Responsibilities

  • Product positioning and narrative. Define how UA's platform capabilities (self-serve buying, premium TV inventory, Comcast backed infrastructure) translate into a market narrative that's differentiated and defensible against the category.
  • Competitive positioning. Own the framing that separates UA from both legacy TV buying and walled-garden platforms and make sure that framing is consistent across every market-facing surface.
  • Visual identity and design system. Own and evolve the design system that expresses UA's positioning visually, from brand tokens to how the platform's value shows up across every touchpoint.
  • Go-to-market campaigns. Lead campaign concepting and execution that ties platform positioning to market moments, including work like our current "No Middleman" campaign.
  • Sales and market-facing presence. Shape how UA shows up in every public-facing moment, from swag to sponsorships to paid media, so the platform's positioning is felt, not just stated.
  • Paid media strategy. In partnership with our Paid Media lead, direct paid media investment against positioning and GTM goals, not just performance metrics, and make the case for why brand-building spend earns its place in the mix.