Manager, Consumer Insights & Foresights

About the role

Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.

Own the diagnosis of brand and category performance by identifying key drivers of equity, communication effectiveness, and consumer experience—and framing the "so what" for the business.

Responsibilities

• Lead end-to-end research projects—from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
• Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
• Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.

Requirements

• Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
• Minimum 5+ years of experience in consumer insights within CPG or consumer research agency
• Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
• Advanced proficiency in Microsoft Office applications.

Qualifications

• Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
• Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
• Experienced in managing research vendors to deliver high-quality work on time and within budget.
• Exceptional written and verbal communication skills, with experience presenting to diverse audiences.
• Ability to work collaboratively in a team environment and adapt to changing business needs.
• Willingness to travel as required.

Skills

• Expertise in consumer research methodologies and processes.
• Knowledge of and experience with a wide range of quantitative and qualitative research initiatives and methodologies.
• Advanced proficiency in Microsoft Office applications.

Benefits

• Competitive base salary
• Annual bonus (applicable based on level of position)
• Great medical, dental and vision coverage
• 401k with a generous company match
• Incredible wellness benefits
• Commuter benefits
• Pet insurance
• Generous PTO

Pay

• $104,000 – $130,000

Schedule

• Hybrid