Manager, Consumer Insights

About the role

This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA. The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step.

Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
• Independently manage and ensure flawless execution of consumer research
• Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
• Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
• Co-lead brand health tracking and marketing measurement in the US
• Measure US ad campaigns, including development, validation, and effectiveness
• Provide innovation insight support as needed and support new launch performance measurement

Qualifications

• Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
• Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana)

Skills Needed to Be Successful

• Qualitative and quantitative consumer research methodologies
• Screener + Survey development
• Presentation, project management, and storytelling

Key Metrics & Financial Targets

• Brand/Company Volume & Sales
• Brand Equity & Health
• Holiday Household penetration
• Own Managing and reporting of US Consumer insights, research, brand health, and campaign measurement

Critical Stakeholders & Relationships

• US + Global Marketing teams
• Innovation team, Category Insights, DCOE

Compensation

• Competitive annual salary $100,000 to $125,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, We Exist To Unearth The Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

• Best in Our Craft
• Ambitiously Curious
• Made With Humility
• Daringly Disruptive