Manager, Consumer Insights

Job Overview

At Keurig Dr Pepper (KDP), the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages, helping to satisfy every consumer’s beverage need, anytime and anywhere.

Key Responsibilities

• Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business.
• Support the Brand and Innovation teams in the development of long-term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.
• Lead the development and implementation of new insights capabilities to elevate consumer understanding and business impact. Explore and apply emerging methodologies, AI-enabled tools, and advanced analytics to accelerate learning and improve decision-making.
• Drive customer engagement through innovation, communication strategy & messaging. Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories.
• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution.
• Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

Requirements

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred
• 5+ years of consumer market research experience, to include study design, management and application of various types of market research with 3+ years of CPG experience.
• 10-15% travel may be required based on business needs.

Total Rewards

• Salary range $98,600 - $145,000
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.