Manager, Consumer Insights

About the role

This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA.

Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
• Independently manage and ensure flawless execution of consumer research
• Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
• Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
• Co-lead brand health tracking and marketing measurement in the US
• Measure US ad campaigns, including development, validation, and effectiveness
• Provide innovation insight support as needed and support new launch performance measurement

Qualifications

• Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
• Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana)
• Qualification in qualitative and quantitative consumer research methodologies
• Screener + Survey development
• Presentation, project management, and storytelling skills

Skills

• Qualitative and quantitative consumer research methodologies
• Screener + Survey development
• Presentation, project management, and storytelling

Benefits

• Competitive annual salary $100,000 to $125,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

Pay

• Competitive annual salary $100,000 to $125,000 in Chicago, IL

Schedule

• Full-time position