Manager, Consumer Insights

About the role

The Manager, Consumer Insights, plays a critical role in translating consumer, shopper, and market insights into clear business actions across Conair’s Beauty & Home Care portfolio. This role is responsible for leading primary research, synthesizing data from multiple sources, and delivering actionable insights that inform brand strategy, product innovation, messaging, and retail execution. The ideal candidate is both a strong strategic thinker and a hands-on researcher—comfortable managing projects end-to-end while partnering closely with cross-functional teams.

Responsibilities

• Lead primary research initiatives, including concept testing, message testing, usage & attitude studies, shopper journey mapping, and post-launch learning
• Translate business questions into effective research designs and actionable outputs
• Manage external research vendors and ensure quality, speed, and value
• Lead multiple consumer touchpoints through an internal live panel including survey development, consumer video diary creation, and moderate focus group/[NK1] individual consumer interviews
• Assist in leading quarterly innovation brainstorming and ideation sessions

Insight Generation & Storytelling

• Synthesize data from multiple sources (primary research, syndicated data, shopper data, social listening, reviews) into clear insights
• Distill complex findings into concise, compelling stories for senior stakeholders
• Deliver insights with a strong “So What / Now What” orientation

Business Partnership

• Partner closely with Brand Marketing, Product, and Sales to influence strategy and execution
• Support innovation pipelines with consumer-led learning across all stages
• Provide insight input for brand positioning, claims, and communication development

Strategic Thinking

• Monitor and identify emerging consumer and shopper trends relevant to Beauty & Home Care
• Proactively surface opportunities and risks based on consumer behavior
• Help shape the broader insights roadmap in alignment with business priorities

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a related field
• 3–5 years of experience in consumer insights, shopper research, or marketing analytics
• Experience managing primary research end-to-end
• Strong skills in survey design, data analysis, and storytelling
• Strong writing and presentation skills—comfortable presenting to leadership
• Proficiency in Excel (pivot tables, formulas, charts) and PowerPoint
• Familiarity with shopper journey mapping, segmentation, and media effectiveness studies
• Ability to manage multiple projects and work independently in a fast-paced environment

Preferred Skills

• Familiarity with research platforms (e.g., Qualtrics, SurveyMonkey, Conjointly, Zappi)
• Ability to manage multiple projects in a fast-paced environment
• Collaborative mindset with strong cross-functional communication skills
• Comfort working with evolving tools (dashboards, social listening, review analytics)
• Experience in consumer packaged goods or durable goods market research
• Knowledge of statistical analysis and data visualization tools