Manager, Consumer Insights

About the role

The Manager of Global Consumer Insights, Coach is a member of our Strategy and Consumer Insights team and is responsible for supporting Tapestry’s consumer insights roadmap and innovation strategy across the brand. This role has high visibility in the organization and regularly interacts with Coach and Tapestry leadership across the organization. This role will report into the Senior Director of Consumer Insights, Coach.

Responsibilities

• Support the Consumer Insights roadmap for Coach in order to drive the brand’s growth goals and objectives in the coming years
• Manage custom qualitative and quantitative research from end-to-end, collaborating with brand functional partners and external agencies to ensure objectives are met
• Utilize a mix of custom research, syndicated data, and social listening tools to answer key business questions
• Leverage learnings from transversal studies (e.g. Brand Health, attitudinal research) and present recommendations to senior leadership
• Create clear, concise presentations and recommendations rooted in consumer insights to influence leaders across Coach and Tapestry and formulate actionable brand strategies
• Help build a world-class consumer insights function that creates lasting consumer relationships to power global growth

Requirements

• 5+ years of professional experience, preferably in a consumer-focused, data-driven role
• Strong technical mastery of research methodology and fundamentals, with expertise in qual / quant methodologies from design to execution
• Excellent analytical skills, proven ability to translate learnings into actionable insights
• Intellectually curious and creative, strong interest in consumer behavior and trends
• Innate drive for actionable and tangible impact on the organization
• Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers
• Excellent written and verbal communication skills
• Good storyteller – succinct and impactful for senior audiences
• Highly adaptable, works well in an environment of change

Qualifications

• Bachelor’s degree required; advanced degree a plus
• Experience within retail, fashion, or consumer brands; client-side experience preferred
• Strong foundation in customer analytics and data-driven strategy development
• Outstanding initiative, follow through, ability to get things done
• Creative, outside the box thinking, innovative
• Strong team player mentality, supporting cross-functional workstreams

Skills

• Proficiency in Consumer Insights
• Strong technical mastery of research methodology and fundamentals
• Excellent analytical skills
• Intellectually curious and creative
• Strong self-motivation and ability to excel in ambiguity
• Ability to work effectively within a highly matrixed organization
• Excellent written and verbal communication skills
• Good storytelling ability
• Highly adaptable and comfortable with change

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Pay

$120,000.00 - $130,000.00

Schedule

N/A