Jobs · Analyst

Manager, Growth Insights & Foresights

Altria · United States · 1 wk ago
RemoteRemoteAnalyst$120k–$173k/yrFull-time

Job Summary

In this role, you'll lead through influence, translating consumer, shopper, and market findings into actionable insights that shape innovation strategy and identify new growth opportunities. You'll partner closely with Growth leadership and cross-functional Pod teams to drive strong decision-making and fuel innovation.

About the Role

This position plays a meaningful role in finding opportunity spaces, understanding consumer behavior, and guiding Pod teams through key learning moments. You'll build and implement research plans, synthesize insights, and develop volume forecasts and market potential assessments to inform arguments and innovation decisions.

Responsibilities

  • Identifying, assessing, and prioritizing opportunity spaces to inform innovation focus and resource allocation.
  • Planning and leading ideation, including consumer co-creation and concept validation, to build a strong pipeline of ideas within Front-End Innovation (FEI).
  • Developing and delivering consumer learning plans across FEI stages to address key questions and success criteria for multiple projects.
  • Defining target consumer hypotheses and insights, including jobs to be done, behaviors, and strategic targets.
  • Shaping reassurance targets and ensuring consumer insights are embedded in innovation.
  • Translating insights into clear, actionable direction for partners.
  • Working cross-functionally to define assumptions, critical metrics, and inputs (e.g., market size, trial, usage, pricing) required to build robust forecasts and cases.

Requirements

  • Bachelor’s of Arts or Sciences
  • 6+ years in Insights with 3+ years in innovation in CPG; experience in Front-End Innovation (FEI) preferred
  • Experience synthesizing a wide range of data types to derive insights, themes, and recommended actions
  • Experience successfully leading and mentoring small teams (2–5 people)
  • Consistent track record of uncovering insights and building high consumer IQ across teams
  • Experience with traditional and emergent market research tools (qualitative, observational, quantitative, AI mining, shelf testing, transactional learning, simulated test markets, syndicated data, unstructured data)
  • Experience employing AI and synthetic research tools
  • Strong forecasting proficiency, including triangulation, in-context learning, iterative learning, and test-and-learn experimentation
  • Shown success working cross-functionally across R&D, Marketing, Design, and Finance
  • Assessing and selecting suppliers and methodologies, and leading research partners through project sprints

Qualifications

  • Bachelor’s of Arts or Sciences
  • 6+ years in Insights with 3+ years in innovation in CPG; experience in Front-End Innovation (FEI) preferred
  • Experience synthesizing a wide range of data types to derive insights, themes, and recommended actions
  • Experience successfully leading and mentoring small teams (2–5 people)
  • Consistent track record of uncovering insights and building high consumer IQ across teams
  • Experience with traditional and emergent market research tools (qualitative, observational, quantitative, AI mining, shelf testing, transactional learning, simulated test markets, syndicated data, unstructured data)
  • Experience employing AI and synthetic research tools
  • Strong forecasting proficiency, including triangulation, in-context learning, iterative learning, and test-and-learn experimentation
  • Shown success working cross-functionally across R&D, Marketing, Design, and Finance
  • Assessing and selecting suppliers and methodologies, and leading research partners through project sprints

Skills

  • Market Research
  • Consumer Insights
  • Strategic Planning
  • Collaboration
  • Forecasting
  • Project Management

Benefits

Comprehensive medical, dental, and vision coverage for you and your family

Paid parental and bonding leave for life’s biggest moments

Professional development stipends

Wellness programs that care for your whole well-being at whatever stage you are in your life

Shared commitment to making a difference

Pay

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

Schedule

A 37.5-hour workweek

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