Influencer & PR Manager

About the role

As the Influencer & PR Manager, you will run the day-to-day of POLYWOOD's influencer and PR programs in close partnership with our agency of record. You will bring brand strategy to life through creators and culture, translating the long-term brand vision into influencer and PR work that shows up in the world, advocating for partnerships and content that build the brand story, not just product visibility.

Responsibilities

• Run the day-to-day of POLYWOOD's influencer and PR programs in close partnership with our agency of record
• Brief, review, and approve creator content to ensure it reflects POLYWOOD's brand, voice, and quality standards
• Collaborate with our affiliate agency to ensure creator partnerships, content, campaigns, and reporting are aligned across brand and performance objectives
• Maintain the campaign calendar across influencer activations, seasonal moments, product launches, PR initiatives, and key affiliate-supported campaigns
• Coordinate gifting, send-outs, and creator logistics — partnering with the warehouse, fulfillment, and creative teams to keep programs running smoothly
• Track and report on campaign performance, including reach, engagement, earned media value, traffic, and conversions, and share actionable insights with internal partners and agency
• Understand culture—bring emerging creators, platform shifts, and cultural moments to the team before the agency does
• Serve as the connective tissue between agency partners, creative, paid media, ecommerce, and brand teams to ensure integrated execution
• Support PR initiatives by coordinating with our PR agency on media outreach, press opportunities, product placements, and earned coverage tied to brand and product news

Requirements

You must have 3–5 years of experience in influencer marketing, creator partnerships, or PR, ideally at a consumer brand or in an agency working on consumer brand accounts. You should have deep familiarity with the creator landscape—Instagram, Facebook, TikTok, YouTube, Pinterest—and a real point of view on what makes a partnership work. Familiarity with affiliate marketing and creator commerce models, with the ability to partner effectively with our affiliate agency and understand performance metrics, is also required. A brand-builder mindset, strong agency management skills, sharp written and verbal communication, and experience with influencer and UGC management platforms are essential. An aesthetic eye and cultural fluency are also important, as is experience in home, lifestyle, or design-adjacent categories.