Social Media & Influencer Manager

Social Media & Influencer Manager

Position Overview: The Social Media & Influencer Manager is responsible for leading social strategy, community engagement, and influencer partnerships that elevate ABCD’s brand and drive impact for clients across industries.

• Develop and implement platform-specific social strategies for ABCD and client brands.
• Create content plans that drive leads, engagement, awareness, and conversion across paid, owned, and earned channels.
• Write or edit social copy to ensure alignment with brand voice, cultural relevance, and best practices.
• Monitor community engagement and respond proactively to maintain positive audience relationships.
• Build and nurture community through consistent engagement in relevant spaces (e.g., commenting and replying, Stories, and participation in groups such as Facebook Groups and LinkedIn Groups).
• Capture and edit short-form and long-form content as needed (video + photo), creating platform-ready versions (e.g., 9:16, 4:5, 1:1) and optimizing for each channel’s best practices, including across META, LinkedIn, TikTok, YouTube/Shorts, etc.
• Identify, vet, negotiate, and manage influencers across nano, micro, and macro tiers.
• Develop influencer briefs, UGC guidelines, review processes, and campaign toolkits.
• Track performance metrics and manage reporting for influencer partnerships.
• Run test-and-learn sprints to optimize content, engagement, and conversion.
• Use analytics tools to develop insights, performance dashboards, and recommendations.

• Required Qualifications

  • Bachelor’s degree in Marketing, PR, Communications, Digital Media, or related field.
  • 3–5 years of experience managing social media and influencer programs, ideally within an agency.
  • Proven ability to grow audiences and deliver measurable performance improvements—both organically and through paid.
  • Strong copywriting, community management, and cultural trend awareness.
  • Experience analyzing social metrics and turning data into insights that drive action.
  • Ability to share performance findings and recommendations with key stakeholders on a weekly and monthly basis.
  • Exceptional organizational and communication skills.

  Preferred Skills

  • Familiarity with paid social ad platforms (Meta, TikTok, LinkedIn), plus YouTube/Google Ads familiarity, is a plus.
  • Experience with influencer platforms (GRIN, Aspire, CreatorIQ).
  • Experience using Sprout Social, Later, Brandwatch, Meltwater, or similar tools.
  • Light design skills using Canva or Adobe Creative Suite.
  • Basic video editing capabilities (e.g., Premiere, CapCut, Final Cut, or similar) and understanding of platform-native best practices.
  • Understanding of SEO and social discoverability (including YouTube and TikTok search behavior).

  Note

  This list is not exhaustive and may evolve based on business needs.

  Work Location & Schedule

  This role is in our Rockville, Maryland location on a typical schedule of Monday - Friday, 9AM - 5PM. Travel requirements: infrequent.

  Compensation & Benefits

  • Salary Range: $65,000 – $85,000 annually, commensurate with experience and geographic location.
  • Medical, Dental, and Vision insurance with 80% employer-paid coverage.
  • Pre-tax benefits including a Health Savings Account (HSA), Flexible Spending Account (FSA), Dependent Care FSA, and Commuter Benefits.
  • 14 days of vacation annually, plus one additional vacation day awarded on each work anniversary.
  • 14 paid holidays, 10 sick days, and 2 wellness days dedicated to personal well-being.
  • Additional paid leave to support important life events, including parental and adoption leave, bereavement, military service, voting, and jury duty.
  • Employer retirement contribution match.
  • Charitable giving match of up to $500 annually to support causes meaningful to you.
  • Access to professional development opportunities, including training programs, certifications, and continuing education resources designed to support career growth.

  In-Office Perks & Culture

  • Complimentary parking for a stress-free commute.
  • Self-service breakfast available to fuel your mornings.
  • Enjoy complimentary lunch every other Friday.
  • Fuel your creativity with access to our snack wall.
  • Dress casually on Fridays.

  About ABCD & Company

  At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul.

  We are proud to have been recognized as 2023 Best Places To Work.

  We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.

  We are looking for excellent talent to join our expanding team. If this sounds like a good fit for you, apply now!