Social Media Manager

Location: Boone, NC, United States • Date Posted: Sep 17, 2026

About the role

Demonstrate Biblical Integrity At Samaritan's Purse, the Gospel is the center of all we do! We start each day with a time of devotions and prayer for each other, our staff, and volunteers who serve around the world. As a faith-driven organization, our Statement of Faith shapes every aspect of our global work. Please take time to review the following link as you consider working with us: https://www.samaritanspurse.org/our-ministry/statement-of-faith/

Responsibilities

• Maintain a personal, active relationship with Jesus Christ and be a consistent witness for Jesus Christ.
• Support the President/CEO's social media outreach by researching, curating, creating, editing, and publishing engaging content across social media and multimedia platforms.
• Collaborate with the Executive Vice President and other Ministry departments to gather resources and secure appropriate approvals while communicating God's work and the Gospel of Jesus Christ.
• Plan and manage social media advertising and promotional campaigns, including vendor relationships, budget utilization, weekly reporting, and campaign performance analysis.
• Partner with the Executive Vice President to develop advertising strategies and evaluate trends, results, and return on investment.
• Monitor social media activity for comments, mentions, trends, and opportunities for meaningful engagement while staying informed about Samaritan's Purse and Billy Graham Evangelistic Association programs and activities.
• Use social media tools and platforms to identify opportunities to appropriately represent the Ministry and engage audiences.
• Lead and supervise the social media team, including the Social Media Writer/Researcher and Social Media Response Coordinator, by assigning work, maintaining content calendars, and conducting weekly team meetings.
• Develops and maintains social media guidelines and procedures in collaboration with Ministry-wide social media teams to ensure consistent and effective practices.
• Maintain and strengthen the President/CEO's social media presence by managing account access, staying current with emerging platforms, technologies, trends, and analytics, and developing integrated social media initiatives.
• Provides limited social media support during the President/CEO's travel and serves as backup for content, writing, and response responsibilities when needed.
• Other duties may be assigned that are not specifically identified in the job description.

Qualifications

• Bachelor's degree (BA) from a four-year college or university and a minimum of five (5) years of experience in social media administration or related field; or equivalent combination of education and experience is required.
• Experience with social media tools, resources, and analytics is a must.
• Ability to read and comprehend simple instructions, short correspondence, and memos.
• Ability to write simple correspondence.
• Ability to effectively present information in one-on-one and small group situations.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to apply common sense understanding to carry out simple one or two-step instructions.
• Ability to deal with standardized situations with only occasional or no variables.

Benefits

• On-site Medical Clinic (staff and dependents)
• Medical, prescription, dental & vision insurance
• Flexible Spending Account (FSA)
• Long-term and Short-term disability insurance
• Paid Family Medical Leave
• Term Life Insurance
• 401(k) retirement savings plan
• 10 paid holidays
• 12 vacation/personal days
• 10 sick days