Senior Manager, PR & Influencer

Key Responsibilities

• Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
• Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
• Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
• Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
• Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
• Oversee thought leadership strategy for Prose leadership across earned channels
• Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
• Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
• Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments

Influencer

• Own Prose’s influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand
• Build and manage a curated creator network, developing scalable processes for identification, outreach, onboarding, and relationship management
• Brief, manage, and evaluate influencer content ensuring quality, authenticity, and brand alignment
• Develop clear performance criteria and leverage tools including CreatorIQ and Nectar Social to track, analyze, and report on influencer program effectiveness
• Partner with Growth to identify high-performing influencer content for amplification through paid channels
• Identify creator voices that can support co-branded activations and partnership moments

SEO, LLM Visibility & Content

• Prose’s LLM visibility and generative search (GEO) strategy, ensuring the brand is accurately and favorably represented in AI-generated responses across ChatGPT, Gemini, Perplexity, and similar platforms
• Oversee the brand blog strategy and editorial calendar, ensuring content serves both SEO and brand storytelling objectives
• Track and report AI citation presence, and content health metrics, translating data into strategic recommendations

Partnerships, Events & Community

• Identify and activate a select portfolio of brand partnerships that reinforce Prose’s positioning and expand reach with relevant audiences
• Manage partnership negotiations, contracts, and deliverables in collaboration with Legal and Finance
• Oversee community brand moments and events, from intimate customer experiences and creator gatherings to broader brand activations, ensuring alignment with PR and influencer objectives
• Manage Community Manager, providing strategic direction on community engagement, brand response, and community health across platforms
• Partner with Social and Brand teams to ensure community insights and partnership activity are reflected in broader campaign planning