Senior Manager, Social + Influencer

About The Job

TileBar is an innovative industry leader transforming the tile, interiors and surfaces market in the United States. As a rapidly growing company, we are redefining how homeowners and designers shop for projects. With an ambitious vision to lead the multi-billion-dollar tile category, we are seeking a visionary, strategic, and hands-on creative leader to shape the future of our brand and join our dynamic team.

Essential Duties And Responsibilities

• Own and evolve the strategy for each social platform (Instagram, Pinterest, YouTube), establishing clear positioning, audience targets, and content pillars aligned with TileBar’s brand positioning.
• Develop a forward-looking roadmap aligned to brand priorities, product launches, showroom openings, and seasonal storytelling.
• Identify growth opportunities and emerging formats that enhance the brand without compromising quality or consistency.
• Serve as a steward of the brand across social channels, ensuring all content reflects our visual standards, tone, and design-forward perspective.
• Partner closely with Creative to brief, concept, and execute channel-right content across photo, video, UGC, and influencer content.
• Manage approvals and schedule & post all social media content; maintain a disciplined standard across captions, formats, and publishing details.
• Test content formats and creative approaches to optimize engagement and performance.
• Develop and execute an influencer strategy that connects authentically to consumer and trade audiences.
• Negotiate partnerships, manage contracts, and allocate budget strategically across paid partnerships and product gifting.
• Build long-term relationships with select collaborators to deepen brand affinity and extend product storytelling.
• Own the end-to-end UGC pipeline, proactively identifying standout installations from tagged content, securing usage rights, and integrating curated assets across organic and paid channels.
• Oversee community engagement strategy to foster meaningful engagement and strengthen brand perception.
• Define KPIs for each platform and regularly assess performance against growth and engagement goals. Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis & longer term trends, covering growth, engagement, new followers, site traffic and conversion.
• Leverage data to refine content strategy, audience targeting, and platform investment.

Qualifications

• 5+ years of experience in social media, brand marketing, or influencer strategy within a design-led, lifestyle, or premium consumer brand.
• Proven track record building and evolving social strategies (not just executing against an existing calendar), with strong understanding of platform-specific best practices across Instagram, Pinterest, TikTok, and YouTube.
• Experience managing influencer partnerships end-to-end, including strategy, negotiation, and performance evaluation.
• Excellent written and verbal communication skills, with exceptional attention to detail and strong storytelling instincts.
• Proficiency in social media analytics tools and reporting metrics, with ability to translate performance data into clear insights and recommendations.
• Builder by nature, eager to introduce and establish new ways of working and comfortable operating in a fast-paced entrepreneurial environment.
• Passion for interior design with a strong understanding of customer behaviors and industry trends.

Benefits

• Medical, Dental, Vision, Life Insurance, and Short-Term Disability
• Company match on 401K
• Free Weekly Lunch
• Paid Time Off (PTO), Holidays, and Personal Days

Pay

$115,000 – 140,000 per year

Schedule

Based out of TileBar’s NYC office in Chelsea with Tuesdays, Wednesdays, and Thursdays in-office.