Influencer & Community Manager
Rapsodo · St Louis, MO · 1 mo ago
On-siteMarketingFull-time
Influencer & Community Manager
We are looking for an Influencer & Community Manager to build and scale Rapsodo's Golf creator network and community presence. This is a hands-on role — you are in the work every day: finding and activating creators, showing up in communities, managing relationships, and keeping programs moving.
- Creator Program
- Identify, Onboard, Activate, Retain
- Build and manage a tiered Golf creator network spanning YouTube, Instagram, TikTok, and podcasts — from top-tier influencers to high-trust niche voices in simulator and equipment communities
- Own the full creator lifecycle: source and evaluate prospective partners, lead outreach and onboarding, activate across campaigns, and retain top performers through compelling, evolving value exchange
- Execute partnership frameworks — gifting, product seeding, ambassador agreements, and co-creation — ensuring each creator has what they need to produce and stay active
- Serve as the primary Rapsodo contact for active creator partners: keep relationships warm, brief creators on products and campaigns, and ensure deliverables are on track
- Balance brand messaging with authentic creator voice — you know the difference between a brief and a script
- Creator Advisory Group
- Manage day-to-day engagement with the Golf Creator Advisory Group — coordinating sessions, communicating with members, and keeping participation high
- Run advisory sessions effectively: prepare agendas, facilitate discussion, and ensure the output is useful — product reactions, messaging feedback, and content ideas that get actioned
- Keep the advisory group active and motivated between formal sessions through consistent outreach and exclusive access to product news and launches
- Campaign & Launch Activation
- Own creator activation for product launches, seasonal campaigns, and always-on content — the right creators, producing the right content, at the right time
- Coordinate with Marketing and Product to align creator activity with go-to-market timelines and messaging priorities
- Manage content calendars, track deliverables, and follow up to ensure creator compliance and output quality across active campaigns
- Identify opportunities to amplify creator content across Rapsodo's owned channels and execute on them
- Community Management & Growth
- Own and grow Rapsodo's active presence across Golf communities — Discord, Reddit, Facebook Groups, and simulator-specific forums
- Moderate owned community spaces: keep conversations active, respond to members, surface great content, and maintain a positive, on-brand environment
- Execute community programming — challenges, Q&As, launch previews, and member activations — that drives participation and keeps the community coming back
- Monitor third-party Golf communities daily: track brand mentions, identify trends, and find opportunities to add value organically
- Track community engagement metrics and flag shifts in health, sentiment, or activity to the broader team
- Reporting & Cross-Functional Collaboration
- Track and report on creator performance and community growth against defined KPIs — on a consistent cadence, not just when asked
- Surface creator and community feedback to Marketing, Product, and relevant stakeholders in a clear, organized way so it can actually be used
- Work closely with Content & Creative, Product Marketing, Lifecycle, and Customer Success to keep creator and community programs connected to broader initiatives
- 4+ years of experience in influencer marketing, community management, or creator program management
- Deep familiarity with the Golf ecosystem — including YouTube creators, simulator communities, and golf forums
- Proven ability to build and manage creator relationships and partnerships
- Experience executing influencer campaigns or community programs that drive measurable engagement
- Strong cross-functional collaboration skills — able to work with marketing, product, and content teams
- Data-informed mindset — able to connect creator and community activity to engagement and growth outcomes
- Strong familiarity with the Golf ecosystem — including creators, simulator communities, and golf technology — is highly preferred
- Growth and quality of the Golf creator network (active creators producing consistent monthly content)
- Creator participation and output during key product launches and campaigns
- Community growth and engagement across platforms (e.g., active participation, retention, content creation)
- Creator- and community-driven contribution to organic reach, engagement, and product adoption
- Actionable insights generated from creator and community feedback that influence product and marketing decisions