Growth Marketing Lead of Remitly Business

About the role

The Growth Marketing Lead for Remitly Business owns the North America go-to-market strategy end to end: awareness, acquisition, and early retention for SMBs in the US and Canada. This is a senior operator role that sets the strategy, runs the execution, and makes the reallocation calls. You'll report to the Head of Marketing and have a seat at the product table.

Responsibilities

• Own the North America customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as your core metrics.
• Design and scale growth loops across the marketing funnel including paid, organic, community and partnerships — with a clear view of what compounds vs. what rents.
• Identify and operationalize growth loops: referrals, creator ecosystems, marketplace effects in freelancer communities, and the two-sided flywheel between Send and Receive.
• Translate product capabilities into a narrative that positions Remitly Business as a challenger to incumbents.
• Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you'll have a real seat in roadmap prioritization.
• Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring, and creative QC. Manage those agents the way you'd manage a team.

Requirements

• 8–12 years in growth, performance marketing, and/or product marketing in B2B fintech, payments, or adjacent categories — with demonstrated SMB acquisition experience at scale.
• A North America growth number you've directly owned and CAC efficiency, retention curves, and payback period data you can speak to.
• At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently.
• 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG.
• The cross-functional experience to drive shared outcomes with Product — accountability for adoption and revenue impact, not just marketing influence.
• Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Qualifications

• Experience with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Skills

• Strong understanding of growth marketing principles and strategies.
• Experience in managing and scaling multiple marketing channels.
• Ability to translate product capabilities into compelling narratives.
• Proven track record of driving growth and acquisition for SMBs.
• Experience with AI and automation tools in marketing operations.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

Pay

Compensation details: The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Schedule

This is a hybrid role requiring 3+ days per week in our Seattle, WA headquarters.