Growth Marketing Lead

About the role

The Role We're looking for a hands-on-keyboard Growth Marketing Lead to own the day-to-day engine that turns attention into active users into buyers, and first-time buyers into repeat collectors. This is a senior individual contributor role: you're the one who actually runs the channels, writes the briefs, reads the numbers, and ships the next test. Not a manager building a team, a builder building a machine.

Responsibilities

• Run performance marketing: own the day-to-day across paid channels, manage to efficient CAC and payback. Hands on the keyboard, not just on the strategy deck.
• Own performance creative: concept, brief, produce, and iterate the ad creative and hooks that make paid work.
• Drive lifecycle and retention: own the email, push, and in-app lifecycle that turns first-time buyers into repeat collectors.
• Run programs, not vibes: manage our influencer, content, and other growth efforts as accountable performance programs that are briefed, tracked, attributed, and optimized.
• Own the numbers: build trustworthy growth analytics and attribution, read the funnel, and make every dollar of spend defensible.
• Juggle without dropping: keep paid, programs, lifecycle, and creative production all moving at once, on schedule and accountable.

Requirements

• Spent 4 to 7 years hands-on in performance marketing, with real spend and real numbers to back you up.
• Proven experience marketing to consumer, niche-hobby, or gaming demographics.
• Understand how to reach and convert passionate, culture-driven audiences.
• Deep trading-card or collector fluency is a strong plus.
• Concept and ship the ad creative and hooks yourself, and know which ones worked because you watched the numbers.
• Own lifecycle and retention, not just acquisition.
• Rigorous with data: attribution, funnels, and the discipline to keep spend efficient and defensible.
• An exceptional project and program manager. You run many workstreams at once, and nothing slips.
• Scrap and high-agency. You figure it out, ship the test, and don't wait to be handed a plan.

Qualifications

• What trading-card or collector communities do you understand best?

Skills

• Trading-card or collector fluency is a strong plus.
• Concept and ship the ad creative and hooks yourself, and know which ones worked because you watched the numbers.
• Own lifecycle and retention, not just acquisition.
• Rigorous with data: attribution, funnels, and the discipline to keep spend efficient and defensible.
• An exceptional project and program manager. You run many workstreams at once, and nothing slips.
• Scrap and high-agency. You figure it out, ship the test, and don't wait to be handed a plan.

Benefits

Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend. A monthly dogfooding budget to spend on cards, because we hire people who love this hobby.

Pay

Compensation: Competitive startup comp and meaningful equity upside

Schedule

Location: Remote (US). NYC, Dallas, or Austin preferred