Growth Marketing Lead

About the role

Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

Responsibilities

• Launch and scale growth channels end to end, paid and organic: paid social, YouTube, organic social, and influencer and affiliate plays.
  • You own strategy, targeting, creative direction, testing, and optimization.
  • Treat creative as the growth lever. Performance is a creative and targeting problem before it's a budget problem.
  • You'll run high-velocity creative testing, read the signal fast, and pour fuel on what works.
• Build the playbook for acquiring tech-forward small businesses at scale: find the channels and creative that reach them efficiently, prove the model, and scale what works segment by segment.
• Own a number. You'll carry CAC, LTV, and payback targets, decompose them, run bets against them, and stay honest about what's working and what isn't.
• Partner with and mentor our Growth Associate, including close collaboration on lifecycle marketing - onboarding, activation, and retention - so paid acquisition and lifecycle reinforce each other rather than running on separate tracks.
• Operate as a true partner to sales. Over-communicate, share what's converting, and treat the pods as collaborators in the funnel, not a handoff.
• Build attribution you can trust. Where the platforms fall short, get scrappy about measuring what's actually driving pipeline.
• Use AI to do things that weren't possible before: generating and iterating ad concepts at speed, building testing and reporting workflows that compress your cycle time, and exploring builds that blur the line between marketer and agentic operator.

Requirements

• 4-6+ years in growth or performance marketing with hands-on ownership of paid and organic channels and a budget you were accountable for.
• A track record of owning a number and hitting it. You can walk us through a goal, how you broke it down, the bets you ran, and what actually happened, including the ones that didn't work.
• Strong creative instincts. You can brief, evaluate, and iterate on ad creative, especially video, and you have a real point of view on what makes a hook land. A weak hook registers before the first second is up.
• Genuine scrappiness: examples of fast-to-launch programs that drove real pipeline, not polished campaigns that quietly underperformed.
• Full-funnel fluency, from awareness to conversion, with the judgment to fix the bottleneck that actually matters before scaling spend.
• CAC discipline. You treat the budget like it's your own money and can defend every dollar.
• Genuine fluency with AI tools - already active in your workflow, not aspirational.
• High agency and low ego. You don't wait to be told what to do, and you're honest about what hasn't worked.
• Communicate with clarity: you show up with context, bring stakeholders along early, and tie decisions to outcomes.

Qualifications

• Experience marketing to founders, startups, or SMBs, or fintech and banking literacy.
• Experience scaling a channel from the first dollar to meaningful spend.
• Systems for capturing and amplifying founder-led and UGC content.

Skills

• AI tools
• Full-funnel marketing
• Performance marketing
• Scalable marketing

Benefits

• Salary range: $150,000 - $185,000
• Base salary may vary depending on relevant experience, skills, and business needs.
• Healthcare benefits
• Paid time off