Growth Marketing Lead

Key Responsibilities

• Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
• Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
• Boot up new buy platforms from 0 to 1 to 10
• Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
• Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
• Establish repeatable processes and systems that improve performance and scalability
• Leverage automation, AI, and tooling to increase efficiency and unlock new capabilities
• Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
• Identify performance gaps and opportunities, and take action to improve results across campaigns and funnels
• Identify and unlock new growth opportunities across channels, partners, and distribution strategies
• Act as the day-to-day leader for acquisition efforts, ensuring strong execution and accountability across the team
• Develop and mentor team members through direct coaching, feedback, and clear performance expectations
• Raise the performance bar by identifying gaps, challenging assumptions, and driving continuous improvement

Qualifications

• 5-8 years of experience in growth marketing, performance marketing, or user acquisition
• Proven track record scaling user growth on mobile apps or digital products
• Hands-on experience managing and optimizing meaningful marketing budgets (7-figure+)
• Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
• Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
• Experience with programmatic platforms, DSPs, or mobile ad networks
• Strong understanding of mobile attribution, incrementality, and performance measurement
• Ability to work with large datasets and translate data into clear, actionable insights
• Demonstrated ability to operate as a hands-on executor while leading and developing others
• Strong problem-solving skills with a bias toward action and ownership
• Comfortable working in fast-paced, performance-driven environments

Benefits Overview

• Hybrid schedule, Monday and Friday WFH flexibility
• Unlimited Paid Time Off along with 10 paid holidays
• 401k match up to 4%
• Health/Vision/Dental, Flexible Spending Accounts
• Life Insurance, AD&D, STD and LTD 100% employer paid
• Sponsorship available
• Complimentary snacks, beverages, beer fridge, daily catered lunches
• No dress code
• ReachMobi is officially certified as a Great Place to Work!