Growth Marketing Lead

About the role

The Growth Marketing Lead will build the systematic demand engine from scratch, creating repeatable, measurable B2B pipeline from ABM, paid channels, inbound, and connect it tightly to content and sales pipeline. They will own the marketing-sourced pipeline number, set targets, track performance, and report with clarity and confidence. They will also create and operate marketing performance reporting tied to the full customer journey, partner closely with sales to ensure every conversation is easier, and treat pipeline as a shared number.

What You’ll Do

• Create and operate marketing performance reporting tied to customer journey KPIs: conversion rates, win-rate context, deal cycle, and retention signals.
• Own the full marketing ops stack: dashboards, funnel architecture, tooling selection, and CRM/MAP hygiene.
• Ensure every program is instrumented, measurable, and connected to revenue.
• Partner tightly with Sales on prospecting and account lists, vertical targeting, and personalized “zero moment of truth” touches that accelerate deals.
• Treat pipeline as a shared number, not a marketing-only metric.

What You Need

• B2B growth and ABM operator who can build from zero: You’ve stood up a demand gen program - not just optimized an existing one including ABM strategy, paid social, inbound infrastructure, and reporting.
• Fast experimentation and attribution rigor: Hands-on experience running LinkedIn and paid social campaigns with rigorous measurement, fast iteration, and clear attribution and KPI cadences.
• Strong marketing ops instincts: CRM hygiene, MAP setup, funnel architecture, dashboard design, and tooling selection - you know how to build the infrastructure that makes demand gen scalable.
• Collaborative with Sales by default: You see pipeline as a shared outcome and know how to build the relationship to match - prospecting lists, vertical targeting, and coordinated outreach are second nature.
• 6+ years of B2B demand generation or growth marketing experience, with a track record of building pipeline programs.
• Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
• A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.

About You

• Familiar with and passionate about the creator economy and digital advertising.
• Able to balance speed with strategy.
• Laser-focused on outcomes and delivering measurable pipeline impact.
• A natural collaborator with Sales, Content, and PMM who gets things done without waiting for perfect conditions.
• Ready to roll up your sleeves, get things done, and work harder than you’ve likely ever worked before, but with far greater reward.
• A positive, honest, empathetic, and curious teammate.
• Understand that Agentio is building in-person, and is in-office 5 days/week.

Benefits & Perks

• Flexible PTO – Take the time you need to recharge
• Comprehensive Health Coverage – Top medical plan through Aetna
• Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
• 401(k) Retirement Plan – Invest in your future while you build your career
• $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
• Daily lunches and snacks in the office to keep you at your best
• Dinner provided Monday - Thursday
• Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
• Gym in the building! – Your workout, right downstairs