Global Franchise Marketing Manager - Marketing Strategy

About the role

The Global Franchise Marketing Manager will develop and execute integrated marketing strategies and campaigns for various franchises. Partnering closely with the SVP, Global Franchise, this role drives cross-functional alignment, agency management, and enterprise-wide marketing initiatives that strengthen brand engagement and franchise growth.

Responsibilities

• Develop and execute integrated brand and franchise marketing campaigns across multiple channels
• Partner with Franchise Strategy, Digital, Creative, and Portfolio teams to translate franchise strategies into impactful marketing initiatives
• Lead cross-functional workstreams for major franchise moments and campaigns
• Manage agency relationships, including RFPs, onboarding, creative development, and asset delivery
• Support the development of marketing toolkits, presentations, brand frameworks, and campaign materials
• Establish and track campaign KPIs and performance metrics
• Ensure brand consistency, governance, and storytelling across all marketing touchpoints
• Act as a brand steward, driving collaboration and best practices across internal teams and external partners

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field (or equivalent experience)
• A minimum of 8 years of experience in brand, franchise, or integrated marketing
• Proven success in developing and executing integrated marketing campaigns
• Strong project management, stakeholder management, and agency management experience
• Excellent communication, presentation, and influencing skills
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook) and Adobe Acrobat

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.