Manager, Franchise Marketing Strategy

About the role

TWO MEN AND A TRUCK® is seeking a Manager, Franchise Marketing Strategy to lead the Franchise Marketing Strategy team and serve as the primary marketing advisor to franchise owners and operators across the system.

Responsibilities

• Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance.
• Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives.
• Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management.
• Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results.
• Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates.
• Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities.
• Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth.
• Lead and develop the Franchise Marketing Strategy team.
• Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis.
• Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets.
• Closely work with Franchise Business Consultants to support franchise performance and growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 6–8+ years of marketing experience with increasing responsibility.
• Experience working with multi-location brands, franchise systems, or marketing consulting environments preferred.
• 2 to 3 years of leadership or team management experience.
• Strong understanding of marketing strategy, media planning, and digital marketing channels.
• Knowledge of SEO, paid media, and local digital marketing practices.
• Ability to analyze marketing performance data and translate insights into strategic recommendations.
• Strong consulting and relationship-building skills with business owners and operators.
• Strong organizational and time management skills.

Qualifications

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.
• Experience with CRM systems.

Skills

• Strategic thinking and planning.
• Marketing strategy and implementation.
• Local SEO and digital marketing.
• Consulting and relationship-building.
• Team management and leadership.
• Project management.
• CRM systems.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired.
• Competitive 401(k) match to help you invest in your future.
• 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate.

Pay

The estimated range for this role starts at $90,000.

Schedule

This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County.

Contact Information

If you have any questions about the position, please contact weacknowledge@servicemaster.com.