Manager, Marketing Strategy

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock. Our portfolio includes Universal Pictures, DreamWorks Animation, Focus Features, Universal Studio Group’s television studios, and Universal Destinations & Experiences theme parks worldwide.

About the role

The Universal Television Entertainment team is seeking a strategic and culturally fluent brand marketer to join the Marketing Strategy team, supporting the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting directly to the Senior Director, Marketing Strategy, you will help shape how Peacock’s brand shows up across the ecosystem, ensuring alignment with positioning, cultural relevance, and audience connection on and off platform. This role partners with cross-functional teams to integrate brand guidance into campaigns and initiatives while complementing broader workflows.

This role is ideal for someone naturally curious, deeply engaged in pop culture, passionate about Peacock’s content slate, and excited to connect insights and cultural narratives into compelling brand strategy.

Responsibilities

• Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
• Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.
• Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
• Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.

Requirements

• 5+ years of experience in consumer, entertainment, or brand marketing strategy.
• Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations.
• Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution.
• Proven ability to combine analytics with creativity to shape strategy.
• Comfort interpreting KPIs and research to inform brand and marketing strategies.
• Strong visual storyteller with excellent writing and presentation skills; fluency in Keynote for Mac (or willingness to learn).
• Ability to influence and collaborate effectively within a matrixed organization.
• Passion for entertainment, streaming, culture, and evolving audience behavior.

Desired Characteristics

• Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate.
• High ownership mindset with the ability to operate independently and proactively keep leadership informed.
• Bachelor’s degree preferred; master’s degree or MBA a plus.

Schedule

Hybrid: This position requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave.
• Tuition reimbursement.
• Variety of discounts and perks.

Pay

Salary range: $75,000–$105,000 (bonus eligible).