Manager, Global Franchise Consultant

Key Responsibilities

• Support the development of long-term franchise strategies and annual business priorities.
• Help define franchise positioning, narratives, and brand storytelling across all consumer touchpoints.
• Create and maintain franchise bibles, brand guidelines, messaging frameworks, and strategic toolkits.
• Develop marketing toolkits and campaign materials that bring franchise strategies to life.
• Partner with creative, content, marketing, consumer products, digital, gaming, publishing, and regional teams to ensure brand consistency.
• Collaborate with digital teams on social and fan engagement strategies.
• Analyze consumer, industry, and cultural trends to identify growth opportunities.
• Create executive presentations and strategic recommendations for leadership.
• Track key franchise initiatives, priorities, and campaign milestones.
• Support cross-functional collaboration and sharing of best practices.

Qualifications

• Bachelor’s degree or equivalent experience.
• 6+ years of experience in brand strategy, franchise management, franchise marketing, brand management, entertainment strategy, or a related field.
• Experience developing brand positioning, franchise strategies, brand guidelines, campaign platforms, or creative briefs.
• Strong presentation, storytelling, and strategic writing skills.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
• Experience working cross-functionally with creative, marketing, digital, content, and partner teams.

Technical Skills

• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Experience creating and presenting strategic decks in PowerPoint or Keynote.

Work Environment

• Highly collaborative and fast-paced team environment.
• Frequent interaction with cross-functional stakeholders.
• Potential for overtime during key launches and planning cycles.
• Opportunity for extension or long-term conversion based on performance and business needs.

Ideal Candidate

A strategic, consumer-focused brand marketer who can translate insights, storytelling, and business objectives into clear franchise strategies that drive long-term growth and audience engagement.

Pay Rate

$50.49/HR