Global Franchise Marketing Specialist

Responsibilities

• Develop and execute Global Franchise marketing projects, including creating, presenting, and implementing marketing elements that support franchise operations across international markets
• Coordinate localization and execution of global marketing campaigns across the franchise network while maintaining brand alignment and adapting materials for cultural nuances, language priorities, and market needs
• Manage international creative assets within the Digital Asset Manager database, including asset organization, user access, training, and ongoing support
• Cook up with agency partners to translate global campaign materials into scalable toolkits for franchisee activation, including digital, out-of-home, television, social, and B2B assets
• Serve as a point of contact for franchisees and local agency creative assets to support global brand consistency, compliance with brand guidelines, and effective market activation
• Conduct marketing trainings for franchisees and local agency partners on brand standards, creative asset usage, campaign materials, and available marketing resources
• Collaborate with internal teams and franchise partners to ensure accurate and consistent rental location data across global digital platforms
• Support priority international marketing projects, including consumer insights, market research, and other inputs used to inform marketing planning and business decisions
• Create and present project updates for franchise operators and business leadership teams in person or virtually, including presentations delivered independently in English or the appropriate regional language
• Create and distribute monthly marketing results, highlighting key milestones, campaign activity, performance updates, and franchise network progress

Qualifications

• Minimum: Bachelor’s Degree in marketing, advertising, communications or similar
• 3+ years of relevant marketing or advertising experience
• Business fluency in Spanish - written and verbal
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future