Franchise Marketing Manager

About the role

The Franchise Marketing Manager plays a critical role in bridging brand strategy and local execution. This role partners directly with franchisees to drive revenue growth, client acquisition, and brand awareness through effective local marketing planning, execution support, and performance accountability.

Responsibilities

• Partner with franchisees to understand business goals, local market dynamics, and growth opportunities.
• Develop and oversee localized marketing plans aligned with brand strategy and revenue objectives.
• Provide ongoing coaching and direction to franchisees on marketing execution and priorities.
• Hold franchise partners accountable to agreed-upon marketing plans, timelines, and performance expectations.
• Serve as the primary marketing point of contact for assigned franchise locations.
• Support franchisees in planning and executing local marketing initiatives including digital, partnerships, events, and community activations.
• Guide budget allocation and channel strategy to maximize ROI.
• Affiliate with grand opening marketing plans and local launch execution.
• Ensure brand standards and messaging consistency across all franchise marketing efforts.
• Monitor key performance metrics including new clients, campaign performance, lead generation, and local engagement.
• Analyze results and provide clear, actionable recommendations to improve performance.
• Identify underperforming markets and implement recovery plans alongside franchise partners.
• Lead marketing training, workshops, and webinars to improve franchisee marketing knowledge and execution.
• Create scalable tools, templates, and resources to support franchise success.
• Educate franchisees on marketing technology platforms, systems, and best practices.
• Partner closely with the brand and national marketing teams to align local initiatives with system-wide campaigns.
• Provide field feedback to inform national marketing strategy and future initiatives.
• Support rollout of national promotions and marketing programs across franchise locations.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3+ years of marketing experience, preferably within franchise, retail, hospitality, or multi-location environments.
• Strong understanding of local marketing, digital channels, and campaign execution.
• Experience managing multiple stakeholders or client relationships.
• Data-driven mindset with ability to translate insights into action.
• Excellent communication and relationship-building skills.
• Strong organizational skills with ability to manage multiple markets and priorities simultaneously.
• Comfortable balancing coaching with accountability.
• Familiarity with franchise business models is strongly preferred.
• Must be willing to work in-office Monday–Friday.
• Ability to travel periodically for grand openings and key events.

Benefits

• Health Insurance
• Paid Time Off (PTO)
• Short Term Disability
• 401(k)
• Discount of Services and Products