Marketing Manager
About the role
Antier Solutions is seeking a Marketing Manager to lead the company's global marketing department. The ideal candidate will translate broad business goals into actionable marketing campaigns, manage a diverse team, and optimize the marketing automation tech stack.
Responsibilities
Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community).
Break down departmental silos to ensure smooth, agile collaboration.
Design and enforce structured workflows using internal project management tools.
Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).
Manage internal team bandwidth effectively.
Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.
Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).
Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.
Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.
Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.
Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier’s positioning ahead of the market.
Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.
Act as the ultimate gatekeeper for Antier's global brand identity.
Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.
Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.
Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.
Requirements
Experience Matrix: 8–12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.
Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.
Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.
Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.
Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.
Skills
Hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions.
Leverage technology to optimize the writing team's research speed, scale creative asset variations for SMM/PPC, run automated report compilation, and set up automated conversational bots to triage inbound traffic within our community channels effectively.
Benefits
Not specified
Pay
Not specified
Schedule
Not specified