Marketing Manager

About the role

The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories—combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.

Responsibilities

• Lead on-property content capture, including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
• Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property’s brand voice and positioning
• Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
• Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
• Manage and organize digital assets, ensuring content libraries are current and accessible
• Own day-to-day social media execution, including posting, scheduling, community engagement, and performance tracking
• Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
• Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
• Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly
• Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices
• Aid in execution of email marketing campaigns, including content development, deployment, and reporting
• Partner with agencies and internal teams on paid media and digital campaigns, ensuring alignment with property needs and content strategy
• Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations
• Execute marketing campaigns and promotional initiatives across social, email, and web channels
• Assist in developing campaign messaging, creative assets, and deployment plans
• Support post-campaign analysis and reporting to inform future initiatives
• Ensure all content and communications reflect the hotel’s brand identity and positioning
• Collaborate with on-property teams to support activations, events, and partnerships, capturing content before, during, and after execution
• Maintain consistency across all guest touchpoints, both digital and on-site
• Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution
• Maintain organized digital asset management practices
• Support CRM and database initiatives through content and campaign execution

Requirements

Strong working knowledge of social media platforms (Instagram, Facebook, LinkedIn, etc.), content creation and editing (photo/video), digital marketing fundamentals (email, SEO, paid media support), content management systems (CMS), proficiency with tools such as social scheduling and analytics platforms (Brandwatch preferred), Google Analytics (basic reporting understanding), website CMS experience (Verb preferred), email marketing platforms (Revinate experience is preferred)

Skills

• Strong eye for visual storytelling and brand consistency
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• High attention to detail and organization
• Self-starter with a proactive, creative mindset
• Basic understanding of marketing performance metrics

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)
• Experience in marketing, social media, or content creation roles OR education specifically in product marketing, hospitality, lifestyle, or brand marketing experience strongly preferred

Benefits

USD $60,000.00 - USD $80,000.00 /Yr.