Franchise Marketing Manager

What You'll Do

• Support marketing efforts for new territory launches from pre-sale through first season
• Help franchisees build relationships with schools, community organizations, and local partners
• Affiliate with grassroots marketing initiatives, including events, community outreach, and local promotions
• Cook up and optimize digital campaigns across Meta, Google, and other marketing channels alongside our internal agency partners
• Build and manage marketing calendars, including email campaigns, social media content, and seasonal promotions
• Provide guidance and support to franchisees on local marketing best practices
• Create and maintain simple, scalable marketing tools, resources, and playbooks
• Track key performance metrics including leads, conversion rates, and retention
• Share successful marketing strategies and best practices across the franchise network

What You Bring

• 2 to 5 years of marketing experience, preferably supporting franchise, multi-location, community-based, or consumer-facing businesses
• Understanding of both digital and grassroots marketing tactics
• Strong organizational skills with the ability to manage multiple projects and priorities
• Experience with paid social and digital advertising platforms
• Comfortable working directly with franchisees, business owners, or local operators
• Clear communicator with a proactive, solutions-oriented mindset
• Passion for community engagement, youth programs, outdoor recreation, or mission-driven brands is a plus

What Success Looks Like

• Successful launches of new territories and strong enrollment performance
• Consistent execution of local marketing initiatives by franchisees
• Growth in lead generation, conversion rates, and repeat enrollment
• Increased visibility and presence within local schools and communities
• Strong adoption of marketing tools and best practices across the network

Why This Role

• Early-stage company with significant growth potential
• Opportunity to make a direct impact on local communities and children's lives
• High ownership and exposure across multiple areas of the business
• Help shape how a national brand scales through local engagement and community building

Compensation & Benefits

• Base Salary: $80,000 to $100,000 annually, commensurate with experience
• Benefits package includes medical, dental, vision, 401(k), paid time off, and company holidays