Franchise Marketing Strategist

About the role

The Franchise Marketing Strategist will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy.

Responsibilities

• Build and lead franchise B2B marketing strategies and tactics
• Develop franchise-specific sales assets—including capabilities decks, value propositions, case studies, and pitch materials—that clearly articulate the DMS franchise value story and accelerate system adoption.
• Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities.
• Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact.
• Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth.
• Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories.
• Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI.
• Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.
• Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes.

Requirements

• 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
• A four-year degree in Marketing or Business Management is preferred.
• Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
• Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
• Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
• Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
• Strong analytical, communication, and cross-functional collaboration skills.