MARKETING STRATEGIST

Reports to: Zahra Spencer, Operations • Location: Chicago, Illinois

About the role

This is a 6–9 month internship with the possibility of extension and/or conversion to a salaried position based on performance, job requirements, and candidate availability. It’s a great opportunity for individuals who want to develop leadership, sales, and communication skills in a friendly, fast-paced, and highly supportive environment.

Who we are

Our team’s digital inventiveness and mobile location expertise create brand stories that produce results. We are seasoned professionals with experience in marketing, technology, mobile, and beyond. Our skills include micro-fencing, mobile strategy, data analytics, and more.

Responsibilities

• Research new social media trends and tools
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Provide constructive criticism to content creators to help them make improvements
• Generate and promote SEO strategies, including optimizing keywords in content marketing projects
• Assist in link-building campaigns in coordination with SEO goals
• Ensure the Digital Factory website is optimized for SEO and SEM, with reports and audits to be completed
• Track, analyze, and report the results of marketing campaigns using Google Analytics and other tools
• Run advertising campaigns via social media (Facebook, Twitter, etc.) and Google AdWords
• Help build inbound organic search traffic and improve search engine results pages
• Create and maintain effective marketing campaigns across all interactive media including websites, Facebook, Twitter, YouTube, email, and blogs
• Assist with building content for all social channels, email, and blog
• Perform any other duties as assigned based on company needs and intern’s strengths/interests

Requirements

• Working knowledge of social media paid advertising campaigns including Facebook, Instagram, and LinkedIn
• Familiar with Google Analytics and Google Keywords Tool
• Energetic self-starter, structured and strategic thinker who can work well in a small team and independently
• Strong problem-solving, initiative, critical thinking, and analytical skills
• Reliable and detail-oriented

Qualifications

• Have a degree or current/recent enrollment in a Business, Analytics, Marketing, Advertising, Communications, or related Bachelor’s degree program
• HTML and CSS knowledge a plus
• Prior experience with start-ups is a plus
• Ideally, candidates should have related prior internship/work experience
• Availability to attend daily working sessions from 9:00 AM – 5:00 PM CST, Monday – Thursday (4 hours collaboration and 4 hours independent)