Founding GTM (SDR)
About the role
Work directly with the CEO to run outbound and open doors at the right companies. High ownership, quota-carrying, with a track to Founding AE if you're killing it. In-office 5 days a week in SF (sometimes weekends) — we move fast and build together.
Responsibilities
- Run outbound across cold calls, LinkedIn, email, and in-person (SF events + occasional travel)
- Convert thousands of monthly leads into qualified demos
- Own the full pipeline: targeting → messaging → scheduling → follow-up
- Hit monthly meeting quotas and keep CRM clean
Requirements
- 1–3 years in sales, GTM, or customer-facing roles (or strong hustle background)
- Have done the unglamorous work: built lists from scratch, ground out calls and emails all day, then did it again
- Comfortable with outbound and rejection
- Used tools like Clay, Sales Navigator, or Apollo
- Relentless, high-energy, and always growing
Nice to have
- Experience pitching B2B SaaS or GTM tech tools (HubSpot, Salesforce, marketing automation, etc.)
- Technical interest or experience (vibe coding, Claude Code, etc.)
- Willing to find ways to automate your job using AI automations/code
Comp
- Base: $60K–$80K
- OTE: $90K–$110K (base + commission with accelerators)
- Equity: 0.05%–0.2% (4-year vest, 1-year cliff)
Perks & Benefits
- Health, dental, and vision insurance
- 401k Plan
- Food and travel reimbursement
- MacBook
- International team off-sites
Interview Process
- Intro Call + Cold Call Simulation (30 min) — Quick chat with our CEO on fit and whether the in-office, high-intensity pace is right for you, followed by a short live cold-call role-play against a skeptical prospect. We coach you once and have you re-run it to gauge coachability.
- In-Person Day (SF) — Required. Spend the day with the team in our SF office:
- Live Writing Session (15 min) — Given a real ICP, draft cold emails on the spot. A quick check that you can write well and grasp our ICP fast
- Mock Demo — Run a demo of Surface (we'll send materials to study beforehand)
- 3 Hours of Cold Calling — Get on the phones and book us a real demo
- Final Conversation (30 min) — Culture fit, comp, AE trajectory, and your questions
Surface Labs
Surface Labs is building the next-generation AI-powered marketing ops platform. We help B2B companies turn 30% more of their inbound into pipeline with high-converting forms, intelligent lead enrichment, fraud prevention, and AI agents that automate follow-ups.
We’re backed by top investors and prominent angels, and our product already powers tens of thousands of leads each month for dozens of customers. Our fully remote team of engineers and designers is growing—join us to help build the future of agentic marketing software.
Founders