Founding GTM

About the role

We are looking for a Go-to-Market hire to join the founding team of Hazel, an AI coworker for consumer brands. The ideal candidate will own top-of-funnel activities, generating qualified pipeline with our CEO.

Responsibilities

• Own pipeline generation end to end, setting strategy, running experiments, and growing qualified conversations month over month.
• Build events and field motion into a repeatable pipeline engine, including dinners, workshops, and meetups.
• Drive content and search visibility, such as case studies, SEO, and attending relevant conferences.
• Amplify founder-led distribution on LinkedIn and build Hazel’s voice in the DTC community.
• Own measurement, knowing which motions generate pipeline and which are theater.

Requirements

• 2–6 years in growth, demand gen, field/event marketing, or a GTM generalist role, ideally at an early-stage startup.
• A builder who does the work, not just directs it. Experience using modern AI tools to generate pipeline.
• Experience in the e-commerce/DTC world.

Qualifications

• AI-native mindset.
• High agency and urgency.

Skills

• Strong pipeline generation skills.
• Event planning and execution.
• Content creation and SEO optimization.
• Community building and amplification.
• Measurement and analytics.

Benefits

• Compensation range: $150K - $175K
• Variable compensation tied to pipeline performance
• 0.15–0.3% equity
• Top-tier health, dental, and vision benefits
• 401(k)
• Unlimited PTO
• Hybrid in NYC