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Jobs · Marketing · Illinois

Division Manager of Digital Marketing

Rural King · Mattoon, IL · 1 wk ago
Marketing$80k–$95k/yrFull-time

Overview

Rural King is America’s Farm and Home Store, serving over 150 locations across 17 states. Founded in Mattoon, IL, the company offers a wide range of essentials from food and feed to farm and home products, with annual sales exceeding $2.5 billion. Rural King values its associates and strives to create a positive, rewarding workplace, offering growth opportunities, competitive benefits, and a supportive environment.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.

  • Lead annual and seasonal digital marketing planning and budgeting.

  • Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.

  • Establish KPIs and performance benchmarks across all digital programs.

  • Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.

  • Manage media budgets to maximize ROI and ROAS.

  • Direct agency and vendor relationships to ensure performance and accountability.

  • Optimize campaign targeting, bidding strategies, audience segmentation, and creative effectiveness.

  • Monitor competitive activity and market trends.

  • Lead SEO strategy including technical SEO, content optimization, and local search initiatives.

  • Partner with content and merchandising teams to improve organic visibility and traffic.

  • Monitor search algorithm changes and AI search developments.

  • Develop strategies for both traditional search engines and emerging AI-powered discovery platforms.

  • Lead digital analytics, attribution, and reporting efforts.

  • Partner with data and business intelligence teams to improve measurement capabilities.

  • Utilize A/B testing and experimentation frameworks to improve performance.

  • Lead and develop a team of digital marketing professionals.

  • Set performance goals and development plans.

  • Foster a culture of innovation, accountability, and continuous learning.

  • Manage departmental budgets and resource allocation.

  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.

  • Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.

Qualifications

  • Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.

  • 8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.

  • Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.

  • Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.

  • Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.

  • Strong understanding of SEO, AI Search Optimization, and organic search strategies.

  • Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.

  • Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.

  • Skilled in attribution modeling, marketing measurement, and performance optimization.

  • Demonstrated strategic planning, leadership, collaboration, and data-driven decision-making skills.

Pay and Benefits

The pay range for this position is $80,000 - $95,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here.

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