Manager, Digital Marketing

About the Role

The Wonderful Company’s in-house advertising agency is seeking a talented and experienced Paid Social Manager to support the development of in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for execution, optimization, and overall campaign management. This role requires strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. The ideal candidate will display confidence when presenting and a collaborative spirit to coordinate across departments and business units. This position is based at our West Los Angeles, CA office with a hybrid schedule: in-office Monday-Wednesday and remote Thursday-Friday.

Responsibilities

• Act as subject matter expert for social and YouTube paid media campaigns.
• Support the Sr. Digital Marketing Manager in partnership with the Marketing Team to understand business objectives and set media KPIs.
• Contribute to brainstorming and cross-department planning.
• Help develop and execute digital marketing plans for paid social platforms and YouTube.
• Present plans to internal constituents and the Marketing Team when applicable.
• Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team, and PR for asset delivery.
• Communicate needs with Ad Ops or other specialists (for tagging, optimization setup).
• Ensure best practices when building and testing campaigns; assist with analyzing and reporting results.
• Optimize campaigns and test strategies to drive performance and learnings.
• Track all spending and validate media partner invoices.
• Problem-solve with media vendor platforms.
• Keep the team informed of changes to social platform offerings and functionality, focusing on paid/amplification opportunities.
• Proactively research the latest digital trends affecting digital marketing and attend industry seminars.
• Actively contribute to the development of the agency's culture and standards of quality.

Requirements

• 4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube.
• Active usage and native understanding of digital platforms (Facebook, YouTube, Pinterest, LinkedIn, TikTok, Snap).
• Strong understanding of Facebook Ads Manager, Google Ads (video), and social media management platforms like Hootsuite.
• Experience with campaign builds on platforms such as TikTok, Pinterest, and Snap.
• Familiarity with GA/GTM for campaign optimization and tracking.
• Prior experience with testing and measurement on platforms.
• Data analysis and Excel proficiency.
• Excellent written and oral communication and presentation skills; ability to articulate and persuasively sell strategic concepts.
• Knowledge of organic platforms, especially as they relate to paid amplification.
• Dependability, flexibility, and resourcefulness.
• Sense of ownership and responsibility for brands.
• Dedication to details and passion for continued learning and improvement.
• Understanding of community management/social listening and aligned tools (e.g., Brandwatch) is a plus.
• Facebook Blueprint and other social certifications are a plus.
• Knowledge of SEM/SEO and Email is a plus.
• Bachelor's degree with a focus on Marketing, Communications, or Business.

Pay

Pay Range: $90,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.

Benefits

• Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility.
• 24/7 online physician consultations and virtual mental health resources.
• Life coaching and engaging employee community groups.
• Cash rewards for healthy habits and fitness reimbursements.
• Library of on-demand fitness videos.
• Career advancement opportunities with clear paths for progression and internal mobility across diverse brands and business units.
• Focused learning and development, including People Manager and leadership training, webinars, and eLearning courses.
• Company-wide mentorship program to connect with colleagues, share goals, and overcome challenges.
• Continuous improvement training to drive positive change in the workplace.
• Wonderful Giving: Allocate company-provided funds to up to three charities of your choice.
• Wonderful Neighbor: Participate in group service projects within local communities.