Manager, Digital Marketing

About the role

For our client, we are seeking a Manager, Digital Marketing to join the team of a leader in the Pharmaceuticals & Biotech space. This role will lead digital marketing strategy and execution across provider- and patient-facing channels, with a focus on driving measurable demand and supporting commercial growth. You will partner closely with cross-functional teams to develop content, refine channel performance, and translate campaign activity into actionable insights. The ideal candidate will bring a strong blend of digital expertise, analytics, and stakeholder communication skills to improve engagement and influence revenue outcomes in a highly specialized healthcare environment.

Responsibilities

• Design and execute digital channel campaigns aligned with commercial strategy
• Develop and optimize direct-to-provider and direct-to-patient strategies to expand access
• Drive digital marketing initiatives that generate leads and support revenue growth
• Collaborate on content development in support of multi-channel campaign objectives
• Build measurement frameworks with KPIs to assess integrated channel strategy impact
• Adapt digital strategy in response to changing customer behavior and market trends
• Present channel strategy performance and optimization recommendations to stakeholders

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or equivalent; advanced degree preferred
• 5+ years of experience in Marketing, Advertising, Analytics, Sales, or Strategy Consulting, ideally in life sciences or healthcare
• Proven ability to translate digital marketing efforts into measurable results, including lead generation and revenue
• Strong analytical skills to connect channel performance with actionable insights
• Excellent communication and presentation capabilities, especially in simplifying complex data for stakeholders
• Experience in creating engaging digital content for healthcare providers and patients
• Expertise in digital marketing, analytics, and content management systems

Benefits

• Hybrid work arrangement or fully remote options available
• Opportunity to work with cutting-edge diagnostic technologies and innovative solutions
• Engagement in a purpose-driven mission to improve patient outcomes
• Collaboration with a dedicated and passionate team in a fast-paced environment