Manager, Digital Marketing

About United Way of the Midlands:

Since 1923, United Way of the Midlands (UWM) has served the Omaha-Council Bluffs metro by bringing together the business, government, and not-for-profit sectors and raising money to support our community’s most impactful health and human service programs. UWM’s funded programs and direct services, including JAG Nebraska, 211, and the Weatherization Assistance Program, focus on four key areas to improve health and well-being for all, build financial stability and strength, help young people realize their full potential, and address urgent needs today to advance a better tomorrow. At United Way, we are committed to fostering integrity, inclusion, and responsibility across our work where all employees feel valued, respected, and empowered to bring their unique perspectives and experiences to the table. UWM’s Mission: United Way of the Midlands UNITES our community’s CARING SPIRIT to build a STRONGER tomorrow. Guiding Principles: At United Way of the Midlands, we Build TRUST in everything we do. Extend GRACE by thinking beyond ourselves. Show GRIT by bringing it every day. Be OPEN to embracing others’ differences. Actively ENGAGE by listening and sharing. Live CURIOUSLY to learn constantly.

Responsibilities

• Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagement
• Creates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platforms
• Oversees the strategy and execution of social media engagement and audience growth
• Manages email marketing campaigns to maximize performance, donor engagement and online fundraising conversion
• Performs website updates and enhancements for a better user experience and journey
• Maintains website SEO for organic and paid search capabilities
• Ensures projects are completed on time with exceptional quality
• Works with the Marketing & Communications team to ensure brand continuity in tone and appearance
• Supports the UWM team at special events with photography/videography and other duties as needed
• Optimizes online donation experiences, including donation pages, campaign landing pages and donor journeys to improve conversion and retention
• Manages production and tracking of organic and paid content across all digital media platforms
• Collaborates across departments to ensure seamless online gift processing, reporting and donor experience
• Owns strategy and execution for UWM’s website, ensuring a user-centered design and seamless UX/UIC
• Collaborates with internal stakeholders and external developers to improve navigation, accessibility, online giving user experience and conversion optimization
• Creates and manages landing pages for major campaigns and initiatives, including online giving, donor engagement tools, event registration and volunteer sign-ups
• Defines and monitors KPIs for digital channels, campaigns, and content, using analytics to inform ongoing optimization and online fundraising performance
• Produces regular reports on website traffic, conversion rates, email engagement, social media performance, and paid ad effectiveness
• Supervises team members as needed

Required Skills and Abilities

• Proven experience managing and optimizing digital campaigns across website, email, and social media channels
• Demonstrated success improving online engagement, conversion and digital fundraising performance
• Proficient in MS Office products, Adobe design products, and other relevant computer applications
• Hands-on experience with WordPress Content Management systems, Google Analytics4, Google Tag Manager, SEO
• Knowledge of camera and video equipment for producing content across channels
• Ability to work as part of an interdisciplinary team in a fast-paced environment
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Excellent time management and attention to detail

Education and Experience

• Bachelor’s degree in marketing, digital marketing, business, advertising or related field
• Minimum 5 years of marketing experience