Manager, Digital Marketing

Responsibilities

• Execute and optimize integrated digital communications across paid ads, email, SMS, web push notifications, app push notifications, website pop-ups, and paid media touchpoints, ensuring cohesive messaging across acquisition, nurturing, re-engagement, and conversion journeys.
• Support customer database growth through digital lead capture initiatives across paid media, website experiences, events, and on-site activations, with a strong focus on CRM data quality and scalability.
• Develop and operationalize segmentation, audience, and communication frameworks to enable more personalized, relevant, and high-performing lifecycle and paid media messaging.
• Partner closely with paid media teams and external agencies to align acquisition strategies with downstream lifecycle programs and database growth objectives.
• Analyze performance across paid media and lifecycle channels, including engagement, conversion, revenue, and database growth metrics, and translate findings into clear, prioritized recommendations.
• Prepare executive-level presentations, dashboards, and post-campaign readouts that connect channel performance to business outcomes such as ticket sales, revenue, and fan engagement.
• Manage testing and experimentation across messaging, offers, timing, creative variations, and calls to action across email, SMS, push, on-site messaging, and paid media.
• Collaborate cross-functionally with creative, lifecycle, analytics, product, engineering, and business teams to ensure accurate execution, measurement, and continuous optimization.
• Proactively identify opportunities to improve marketing technology, automation, processes, and workflows to drive efficiency, scalability, and incremental business growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 4 years of experience in lifecycle marketing, CRM, or integrated digital communications, with a strong focus on revenue-driven outcomes.
• Hands-on experience with paid media, email, SMS, push notifications, and on-site messaging platforms.
• Strong understanding of how paid media and lifecycle marketing work together to drive acquisition and conversion.
• Experience developing segmentation strategies and managing customer data to improve targeting and personalization.
• Proficient in marketing analytics and CRM platforms; experience with HubSpot or similar tools strongly preferred.
• Highly analytical, with the ability to synthesize performance data into clear recommendations.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Comfortable working cross-functionally and influencing stakeholders across teams.
• Thrives in a fast-paced, high-visibility environment where testing, optimization, and iteration are essential.
• Willingness to work flexible hours as needed to support key events and campaigns.

Featured Benefits

• Medical, dental, and vision insurance.
• Life insurance (including voluntary coverage for spouses and children).
• Long-term disability insurance.
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.
• Employee gym, subsidized lunch program, and discounts on a variety of products and services.
• 401(k), paid time off (PTO), and company holidays.