Manager of Digital Marketing
Job Summary
The manager of digital marketing is accountable for leading and executing digital and web strategies to support branding and content efforts, as well as digital consumer experience, for their portfolio of brands and web properties. This includes site structure and platform integration, SEO and content optimization, web analytics and performance, website governance, online listings management and email marketing.
Qualifications
- Bachelor’s degree required, preferably in marketing, advertising, computer science or related field.
- Minimum three years’ experience managing digital marketing campaigns and leadership experience within digital marketing teams.
- Experience with Sitecore, HubSpot and Google Analytics strongly preferred.
- Passes and maintains all Google AdWords and BING certifications.
Benefits
Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance.
About the Role
This is inclusive of site structure and platform integration, SEO and content optimization, web analytics and performance, website governance, online listings management and email marketing.
Skills
Maintains governance of website standards to ensure data integrity, brand consistency, content quality and user experience. Helps establish and adhere to our collective approach for search engine optimization, site architecture, functionality, interactions, accessibility and analytics. Works closely with the rest of the Integrated Marketing team to develop analytics reporting standards and regularly evaluate and manage the marketing technology stack to support our digital efforts.
Requirements
Collaborates with business subject matter experts to understand and relay business objectives. Partners with creative, content, and performance media teams to develop creative content strategies and engaging visuals, as well as align on distribution, interaction and conversion tracking strategies within web, content and email. Works closely with information technology teams and digital strategy counterparts managing other portfolios to create and prioritize activities for site enhancements and special projects on the digital roadmap for all digital properties across the system.
Benefits
Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance.
Schedule
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Pay
Commensurate with experience.
Featured
No