Manager of Digital Marketing

Digital Marketing

The Manager of Digital Marketing oversees two direct reports and is accountable for the strategy, execution, and performance of digital marketing programs, including paid media, paid search, web, SEO, and analytics.

What You’ll Do

• Digital Marketing Strategy & Execution
  • Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
  • Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.
• Paid Media & Paid Search
  • Oversee strategy and execution of multi-channel digital marketing campaigns.
  • Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.
  • Maintain accountability for pipeline contribution and other key metrics from paid channels.
• Analytics, Web & SEO
  • Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
  • Direct website operations and ongoing performance enhancements to increase conversion rates.
  • Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action.
• Team Leadership
  • Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
  • Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.

What We’re Looking For

• Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with eExpert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
• Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening, presentation, and communication skills.
• Familiarity with Salesforce.com or other CRM tools, and marketing automation platforms.
• Prior experience in financial services or a FinTech environment is a plus.

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. Founded in 2000 in Charlotte, NC, AvidXchange has grown to over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®.

Who you are

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Health Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet, Home, and Auto insurance
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.