Manager, Marketing
JPW Industries · La Vergne, TN · 1 mo ago
$300/hrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading, no Job ID, no boilerplate, no EEO, no application instructions. Must preserve all substantive info.
We need to parse the posting.
Content:
- Location: Nashville, TN or Remote
- Brands: Jet, Powermatic, Wilton, Edwards, Baileigh, Axiom
- Intro paragraph: "At JPW Industries, we don't just build products, we build careers. Own the campaigns that turn demand into revenue for the tools professionals trust. This is a builder's seat. You will design and run the channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help our sales teams close it. If you are data-driven, restless about results, and energized by moving fast across a lot of moving parts, you will thrive here. JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Our brands are trusted in workshops and on shop floors across the country. You will help extend that leadership by connecting our products to the professionals who depend on them every day, across distributors, direct channels, and the field."
- "What You Will Own" section with bullet points (list). Then "Your First Year: What Success Looks Like" with bullet points. Then "How You'll Spend Your Time" with bullet points. Then "What You Will Bring: Expertise. Knowledge. Drive." with subpoints: Education, Experience, Technical Skills, Analytical Ability, Industry Knowledge, Communication. Then "Work Setup and Travel:" paragraph. Then "How You Will Show Up: Our 'We Are One' Values" with list of values. Then "Why JPW Industries?" with bullet list of benefits. Then "Ready to Build?" paragraph. Then EEO boilerplate to remove.
We need to map to sections: About the role (intro), Responsibilities (maybe "What You Will Own", "How You'll Spend Your Time", "Your First Year: What Success Looks Like"? Actually responsibilities could be those. Requirements/Qualifications/Skills: "What You Will Bring". Benefits: "Why JPW Industries?" includes benefits. Pay: Not specified (only "Competitive Pay + Annual Bonuses" mentioned). That is specific enough? It says Competitive Pay + Annual Bonuses. That is pay info. Should we include Pay section? The rule: include Pay section only if posting actually states them. It does state Competitive Pay + Annual Bonuses. So we can include Pay section with that content. Schedule: Not specified (no schedule details). Work Setup and Travel mentions hybrid, occasional travel, flexible hours. That could be Schedule? But schedule is about hours/shift. Might be considered Schedule. However rule: only include Schedule if posting actually states them. It does mention "Work Setup and Travel: This is a hybrid role based in Nashville, TN, with regular time in the office. Occasional travel is expected for trade shows, distributor programs, and field initiatives. Working extended or flexible hours may be requested occasionally." That's schedule/flexibility. Could be placed under Schedule section. But we also have Work Setup and Travel content; maybe better to put under Schedule. However we also have a "Work Setup and Travel" heading not in allowed headings list. We must use only allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We can have:
- About the role: intro paragraph (maybe also include location and brands? Could be included in About the role). Should we include location and brands as part of About the role? Probably yes.
- Responsibilities: combine "What You Will Own", "Your First Year: What Success Looks Like", "How You'll Spend Your Time". Could be a list of responsibilities.
- Requirements: maybe Education and Experience? But we also have Qualifications, Skills separate. The allowed headings include Requirements, Qualifications, Skills. We need to decide distribution. Could put Education and Experience under Requirements. Technical Skills, Analytical Ability, Industry Knowledge, Communication under Skills. Qualifications maybe could be same as Requirements? But we need to avoid duplication. Perhaps we put Education, Experience, Industry Knowledge under Requirements; Technical Skills, Analytical Ability, Communication under Skills; and Qualifications maybe left out if not distinct. But we need to include sections only when posting has real specific content. We could include Requirements, Skills, Benefits, Pay, Schedule. Also About the role. Responsibilities.
We must not repeat job title as heading.
We must not include boilerplate like EEO.
We must use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading, no Job ID, no boilerplate, no EEO, no application instructions. Must preserve all substantive info.
We need to parse the posting.
Content:
- Location: Nashville, TN or Remote
- Brands: Jet, Powermatic, Wilton, Edwards, Baileigh, Axiom
- Intro paragraph: "At JPW Industries, we don't just build products, we build careers. Own the campaigns that turn demand into revenue for the tools professionals trust. This is a builder's seat. You will design and run the channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help our sales teams close it. If you are data-driven, restless about results, and energized by moving fast across a lot of moving parts, you will thrive here. JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Our brands are trusted in workshops and on shop floors across the country. You will help extend that leadership by connecting our products to the professionals who depend on them every day, across distributors, direct channels, and the field."
- "What You Will Own" section with bullet points (list). Then "Your First Year: What Success Looks Like" with bullet points. Then "How You'll Spend Your Time" with bullet points. Then "What You Will Bring: Expertise. Knowledge. Drive." with subpoints: Education, Experience, Technical Skills, Analytical Ability, Industry Knowledge, Communication. Then "Work Setup and Travel:" paragraph. Then "How You Will Show Up: Our 'We Are One' Values" with list of values. Then "Why JPW Industries?" with bullet list of benefits. Then "Ready to Build?" paragraph. Then EEO boilerplate to remove.
We need to map to sections: About the role (intro), Responsibilities (maybe "What You Will Own", "How You'll Spend Your Time", "Your First Year: What Success Looks Like"? Actually responsibilities could be those. Requirements/Qualifications/Skills: "What You Will Bring". Benefits: "Why JPW Industries?" includes benefits. Pay: Not specified (only "Competitive Pay + Annual Bonuses" mentioned). That is specific enough? It says Competitive Pay + Annual Bonuses. That is pay info. Should we include Pay section? The rule: include Pay section only if posting actually states them. It does state Competitive Pay + Annual Bonuses. So we can include Pay section with that content. Schedule: Not specified (no schedule details). Work Setup and Travel mentions hybrid, occasional travel, flexible hours. That could be Schedule? But schedule is about hours/shift. Might be considered Schedule. However rule: only include Schedule if posting actually states them. It does mention "Work Setup and Travel: This is a hybrid role based in Nashville, TN, with regular time in the office. Occasional travel is expected for trade shows, distributor programs, and field initiatives. Working extended or flexible hours may be requested occasionally." That's schedule/flexibility. Could be placed under Schedule section. But we also have Work Setup and Travel content; maybe better to put under Schedule. However we also have a "Work Setup and Travel" heading not in allowed headings list. We must use only allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We can have:
- About the role: intro paragraph (maybe also include location and brands? Could be included in About the role). Should we include location and brands as part of About the role? Probably yes.
- Responsibilities: combine "What You Will Own", "Your First Year: What Success Looks Like", "How You'll Spend Your Time". Could be a list of responsibilities.
- Requirements: maybe Education and Experience? But we also have Qualifications, Skills separate. The allowed headings include Requirements, Qualifications, Skills. We need to decide distribution. Could put Education and Experience under Requirements. Technical Skills, Analytical Ability, Industry Knowledge, Communication under Skills. Qualifications maybe could be same as Requirements? But we need to avoid duplication. Perhaps we put Education, Experience, Industry Knowledge under Requirements; Technical Skills, Analytical Ability, Communication under Skills; and Qualifications maybe left out if not distinct. But we need to include sections only when posting has real specific content. We could include Requirements, Skills, Benefits, Pay, Schedule. Also About the role. Responsibilities.
We must not repeat job title as heading.
We must not include boilerplate like EEO.
We must use - for any list of duties/requirements/benefits, and
for prose.
Thus we need to produce HTML like:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Benefits
- ...
...
Pay
Competitive Pay + Annual Bonuses
Schedule
Hybrid role based in Nashville, TN with regular office time; occasional travel for trade shows, distributor programs, and field initiatives; extended or flexible hours may be requested occasionally.
We need to ensure we preserve all substantive information. Let's extract details.
About the role: Should include location, brands, intro paragraph.
Let's craft About the role paragraph:
"JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Located in Nashville, TN (or remote), the company builds trusted brands used in workshops and on shop floors across the country. As Senior Marketing Manager, you will own the campaigns that turn demand into revenue for the tools professionals trust, designing and running channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help sales teams close it."
We need to keep all substantive info: location, brands, description, role purpose.
Now Responsibilities: combine bullet points from sections.
From "What You Will Own":
- The channel-specific marketing strategy that targets high-value segments through distributors, direct channels, and field initiatives.
- Integrated, multi-channel campaigns from concept to launch to measurement, tied directly to revenue and margin goals.
- The performance story: the KPIs, the ROI, and the recommendations that decide where the next marketing dollar goes.
- The cross-functional partnerships with Sales, Product, Service, and the RAM Team that turn strategy into field-ready execution.
From "Your First Year: What Success Looks Like":
- Launched integrated campaigns across at least two priority end-user segments and can show the qualified leads and pipeline they generated.
- Sales sees Marketing as a growth partner, with messaging, tools, and assets aligned to their priorities and margin goals.
- Have a clear, trusted reporting rhythm that ties campaign KPIs and SBU-level performance to ROI, with optimizations already made based on the data.
- Built strong working relationships with external agencies and are measurably getting more impact out of every marketing investment.
From "How You'll Spend Your Time":
- Drive Revenue Through Channel-Specific Strategy: Develop and execute marketing plans that target high-value end-user segments through distributors, direct channels, and field initiatives; align marketing activities with sales priorities to hit revenue and margin goals.
- Build and Optimize Integrated Campaigns: Design and deliver multi-channel campaigns spanning digital advertising, email, promotions, social media, content, trade shows, and distributor programs to generate demand and brand awareness; keep messaging aligned across every touchpoint for a consistent brand experience.
- Turn Data Into Decisions and Partnerships Into Results: Track and analyze campaign KPIs, SBU-level sales performance, and customer-level metrics to evaluate marketing effectiveness; report on performance, insights, and ROI, and recommend optimizations based on what the data shows; partner with Sales, Product Management, Service, and the RAM Team to deliver targeted tools, assets, and programs for field execution; work closely with external agencies to maximize the impact of marketing investments.
We could combine these into a single list of responsibilities, maybe grouping similar items. Ensure we don't lose any detail.
Now Requirements: Education and Experience.
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of B2B marketing experience with an emphasis on demand generation and revenue accountability.
Also maybe Industry Knowledge is strongly preferred; but that could go under Skills or Requirements. Since we have Skills separate, we could put Industry Knowledge under Skills. But we also have "Industry Knowledge: Experience with industrial, manufacturing, or tools markets is strongly preferred." That's a skill/knowledge.
Thus Requirements: Education and Experience.
Now Skills: Technical Skills, Analytical Ability, Industry Knowledge, Communication.
- Technical Skills: Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Pardot, or similar.
- Analytical Ability: Demonstrated ability to analyze data and use it to drive decisions and strategy.
- Industry Knowledge: Experience with industrial, manufacturing, or tools markets is strongly preferred.
- Communication: Clear, concise, and persuasive in both written and verbal communication.
Also maybe "Work Setup and Travel" is schedule.
Now Benefits: from "Why JPW Industries?" bullet list:
- Competitive Pay + Annual Bonuses (but we already have Pay section; maybe we should not duplicate. Could keep Pay separate and Benefits list other benefits.)
- Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1.
- Retirement Plans & Employer Contributions
- Generous PTO + Paid Holidays
- Career Development & Learning Opportunities
- Team Member Appreciation Events
- A Culture That Values Integrity, Teamwork & Innovation
We need to avoid duplication: Pay section already includes Competitive Pay + Annual Bonuses. So Benefits list should exclude that line.
Thus Benefits:
- Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1.
- Retirement Plans & Employer Contributions
- Generous PTO + Paid Holidays
- Career Development & Learning Opportunities
- Team Member Appreciation Events
- A Culture That Values Integrity, Teamwork & Innovation
Now Schedule: from Work Setup and Travel.
- This is a hybrid role based in Nashville, TN, with regular time in the office.
- Occasional travel is expected for trade shows, distributor programs, and field initiatives.
- Working extended or flexible hours may be requested occasionally.
We can phrase as a paragraph or list. Since schedule is not a list of duties but details, we can use .
Now we need to ensure we don't include any boilerplate like EEO, application instructions, "Ready to Build?" etc. The "Ready to Build?" paragraph is marketing fluff but still substantive? It says "Ready to Build? At JPW Industries, we don't just build products, we build careers! Be Part of Something Bigger. Apply Today." That's basically a call to action; we should remove application instructions. The instruction says remove application instructions. So we should drop that.
Also drop "We Are One" values? That's part of culture; could be considered part of Benefits? But we already have a culture line in Benefits. The values list could be considered part of Benefits or maybe we could include under Benefits as "A Culture That Values Integrity, Teamwork & Innovation". Already included. The list of values (Accountability, Problem Solving & Innovation, Communication & Integrity, Decision Making, Agility & Resilience, Collaboration & Inclusion) is part of "How You Will Show Up: Our 'We Are One' Values". That is
for prose. Thus we need to produce HTML like:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Benefits
- ... ...
Pay
Competitive Pay + Annual Bonuses
Schedule
Hybrid role based in Nashville, TN with regular office time; occasional travel for trade shows, distributor programs, and field initiatives; extended or flexible hours may be requested occasionally.
We need to ensure we preserve all substantive information. Let's extract details. About the role: Should include location, brands, intro paragraph. Let's craft About the role paragraph: "JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Located in Nashville, TN (or remote), the company builds trusted brands used in workshops and on shop floors across the country. As Senior Marketing Manager, you will own the campaigns that turn demand into revenue for the tools professionals trust, designing and running channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help sales teams close it." We need to keep all substantive info: location, brands, description, role purpose. Now Responsibilities: combine bullet points from sections. From "What You Will Own": - The channel-specific marketing strategy that targets high-value segments through distributors, direct channels, and field initiatives. - Integrated, multi-channel campaigns from concept to launch to measurement, tied directly to revenue and margin goals. - The performance story: the KPIs, the ROI, and the recommendations that decide where the next marketing dollar goes. - The cross-functional partnerships with Sales, Product, Service, and the RAM Team that turn strategy into field-ready execution. From "Your First Year: What Success Looks Like": - Launched integrated campaigns across at least two priority end-user segments and can show the qualified leads and pipeline they generated. - Sales sees Marketing as a growth partner, with messaging, tools, and assets aligned to their priorities and margin goals. - Have a clear, trusted reporting rhythm that ties campaign KPIs and SBU-level performance to ROI, with optimizations already made based on the data. - Built strong working relationships with external agencies and are measurably getting more impact out of every marketing investment. From "How You'll Spend Your Time": - Drive Revenue Through Channel-Specific Strategy: Develop and execute marketing plans that target high-value end-user segments through distributors, direct channels, and field initiatives; align marketing activities with sales priorities to hit revenue and margin goals. - Build and Optimize Integrated Campaigns: Design and deliver multi-channel campaigns spanning digital advertising, email, promotions, social media, content, trade shows, and distributor programs to generate demand and brand awareness; keep messaging aligned across every touchpoint for a consistent brand experience. - Turn Data Into Decisions and Partnerships Into Results: Track and analyze campaign KPIs, SBU-level sales performance, and customer-level metrics to evaluate marketing effectiveness; report on performance, insights, and ROI, and recommend optimizations based on what the data shows; partner with Sales, Product Management, Service, and the RAM Team to deliver targeted tools, assets, and programs for field execution; work closely with external agencies to maximize the impact of marketing investments. We could combine these into a single list of responsibilities, maybe grouping similar items. Ensure we don't lose any detail. Now Requirements: Education and Experience. - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 5+ years of B2B marketing experience with an emphasis on demand generation and revenue accountability. Also maybe Industry Knowledge is strongly preferred; but that could go under Skills or Requirements. Since we have Skills separate, we could put Industry Knowledge under Skills. But we also have "Industry Knowledge: Experience with industrial, manufacturing, or tools markets is strongly preferred." That's a skill/knowledge. Thus Requirements: Education and Experience. Now Skills: Technical Skills, Analytical Ability, Industry Knowledge, Communication. - Technical Skills: Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Pardot, or similar. - Analytical Ability: Demonstrated ability to analyze data and use it to drive decisions and strategy. - Industry Knowledge: Experience with industrial, manufacturing, or tools markets is strongly preferred. - Communication: Clear, concise, and persuasive in both written and verbal communication. Also maybe "Work Setup and Travel" is schedule. Now Benefits: from "Why JPW Industries?" bullet list: - Competitive Pay + Annual Bonuses (but we already have Pay section; maybe we should not duplicate. Could keep Pay separate and Benefits list other benefits.) - Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1. - Retirement Plans & Employer Contributions - Generous PTO + Paid Holidays - Career Development & Learning Opportunities - Team Member Appreciation Events - A Culture That Values Integrity, Teamwork & Innovation We need to avoid duplication: Pay section already includes Competitive Pay + Annual Bonuses. So Benefits list should exclude that line. Thus Benefits: - Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1. - Retirement Plans & Employer Contributions - Generous PTO + Paid Holidays - Career Development & Learning Opportunities - Team Member Appreciation Events - A Culture That Values Integrity, Teamwork & Innovation Now Schedule: from Work Setup and Travel. - This is a hybrid role based in Nashville, TN, with regular time in the office. - Occasional travel is expected for trade shows, distributor programs, and field initiatives. - Working extended or flexible hours may be requested occasionally. We can phrase as a paragraph or list. Since schedule is not a list of duties but details, we can use. Now we need to ensure we don't include any boilerplate like EEO, application instructions, "Ready to Build?" etc. The "Ready to Build?" paragraph is marketing fluff but still substantive? It says "Ready to Build? At JPW Industries, we don't just build products, we build careers! Be Part of Something Bigger. Apply Today." That's basically a call to action; we should remove application instructions. The instruction says remove application instructions. So we should drop that. Also drop "We Are One" values? That's part of culture; could be considered part of Benefits? But we already have a culture line in Benefits. The values list could be considered part of Benefits or maybe we could include under Benefits as "A Culture That Values Integrity, Teamwork & Innovation". Already included. The list of values (Accountability, Problem Solving & Innovation, Communication & Integrity, Decision Making, Agility & Resilience, Collaboration & Inclusion) is part of "How You Will Show Up: Our 'We Are One' Values". That is