Manager, Marketing

About the role

Identify, develop, and evaluate marketing strategies for CVS Health. This hybrid position permits remote work but requires living within commuting distance of a designated office location and availability to report in-person as needed.

Responsibilities

• Support strategy development and lead execution and implementation of marketing plans focused on driving growth within CVS retail business areas.
• Perform marketing creative work, including writing strategic marketing briefs and collaborating with business partner stakeholders on the strategy review process.
• Formulate and coordinate marketing activities or policies to promote products or services, working with financial aspects of product development such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Leverage consumer insights, healthcare and PBM market trends, and internal data to determine viable business opportunities and translate them into effective marketing plans.
• Develop pricing strategies, balancing firm objectives and customer satisfaction while leveraging sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Requirements

• Master’s degree (or foreign equivalent) in Business Administration, Business Analytics, Marketing Management, or a related field.
• Two (2) years of experience in the job offered or a related occupation.
• One (1) year of experience in each of the following:
  • Marketing in healthcare, insurance, or employee benefits.
  • Digital marketing platforms, creative production, and vendor management.
  • Supporting B2B marketing efforts, including downstream/commercial marketing, product management, communications, and business consulting.
  • Preparing data-based storytelling presentations.
  • Sales collateral development.
  • Planning and executing marketing campaigns.
  • Conducting market and competitive intelligence research.

Pay

Pay range: $156,894.00/year to $159,120.00/year. This position is also eligible for a CVS Health bonus, commission, or short-term incentive program, as well as an award target in the company’s equity award program.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan and Employee Stock Purchase Plan.
• Fully-paid term life insurance plan, short-term and long-term disability benefits.
• Well-being programs, education assistance, free development courses, CVS store discount, and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, and paid holidays consistent with relevant state law and company policies.