Manager, Digital Marketing

Responsibilities

• Create various scenario media plans leveraging data from past campaigns to inform strategies.
• Execute comprehensive paid media buys across paid social, paid digital (YouTube, programmatic), CTV, and other platforms, aligned with business goals across various verticals: Novelas, Sunday programming, Sports, Music Tentpoles, News, and Daytime campaigns.
• Mentor a team of digital marketing specialists, providing guidance, performance feedback, and QA media buys and optimizations of campaigns.
• Collaborate cross-functionally with internal teams such as creative, social, digital, research, and analytics to ensure cohesive and effective digital marketing campaigns.
• Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement.
• Manage relationships with external vendors and agencies to support campaign execution and optimization.
• Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• Proven experience (4-6 years) in digital marketing with a focus on paid media, including hands-on experience with SEM, programmatic advertising (DV360), YouTube (Google ads), and social media advertising platforms: Meta ads manager, TikTok Ads manager, etc.
• Strong leadership and team management skills, with experience in mentoring and developing direct reports while fostering a culture of innovation, collaboration, and continuous learning.
• Demonstrated ability to develop and execute successful paid media strategies that drive measurable results.
• Flexibility: the desire and ability to pivot tactics in real-time.
• A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices, and programmatic).
• Analytical mindset with proficiency in analyzing campaign performance data and making data-driven decisions.
• Strong agency and media partner management and senior relationship building skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Bilingual in Spanish and English.